Your Change Story Assignment Example | Topics and Well Written Essays - 250 words

Your Change Story - Assignment Example As a competitor, IBM marketed its products through the slogan â€Å"Think†. To position themselves above IBM, Steve Jobs created the slogan â€Å"Think Different† and removed the word â€Å"computer† from the company name. His vision in doing this was that it would remove the notion that Apple’s only specialty was computers, which brought in innovative products in other fields such as iPods, iPhones and iPads. The reason behind the success of such diversity was the creation of a new platform for mobile applications through the App store as well as music through iTunes. In particular, the iPad successfully captured the tablet market. This was a bold move away from traditions, where it would be expected that a company would identify a market segment and strive to meet that segment’s needs. Instead, Apple sought to serve a wide range of consumers in an approach that can be perceived as â€Å"something for everyone†. They have high-end computers for serious business people, fancy mobile phones for the youth, iPods for portable music for teenagers and iPads for travelling business

Construction Technology Design processes and Procedures

Construction Technology Design processes and Procedures The design process of a project can be very complex, there are multiple factors in which designers must take into consideration during the early stages of a project. Each factor plays an important role not only during the design process but they can also affect the life cycle of the project, therefore the RIBA plan of work is usually used which allows clear guidance on the roles of those involved and is easy to understand. Below is a brief description of the factors surrounding the Nottingham Jubilee Campus: Advanced Manufacturing Building Redevelopment project. Financial Finances are usually the first thing to consider on a new project as it can massively influence if the project is feasible or not. A budget is set in place and each stage of the design and production process is allocated an amount of money to keep within the budget. Running over budget can mean that the design may have to be adapted to keep the extra costs as low as possible which can affect the overall outcome of the project in terms of aesthetics and performance. Some projects can be funded by organisations that are involved or will benefit from the project, i.e. Local Authorities/Government, Stakeholders, Companies/Partnerships, residents and Students. Social A consideration must be made of the potential social impact of a proposed project, this can include: Impacts on residents The project should be designed so that minimal disruption is made both during the construction process and the operation of the project. Disruptive factors such as excessive noise and visual obtrusiveness will negatively impact the view of residents who will be affected by the project in their day to day lives. Environmental impacts The design should consider the local environment in which the building is to be placed. This can include higher pollution levels from increased traffic to and from the University Campus during the life cycle of the building and the impacts on local wildlife. Care should be taken to ensure that habitats that are removed are restored elsewhere so that the wildlife are not exposed to danger. It could also possible to design certain habitats into the project itself, through green roofs/walls and planted platforms. Economy Having an extension to a University Campus will provide a boost to the local economy. This can in turn lead to businesses expanding and providing more jobs to residents and potentially to the University Students. Client needs The Clients needs are incredibly important on a project, after all they are paying for everything. For a project, such as an extension to a University Campus, the clients needs will include: Fit for purpose classrooms The University has a duty to provide education to a high standard, providing classrooms that can achieve the high standards is essential. Security The safety of the students is the Universitys responsibility whilst on Campus, therefore having effective security measures in place is important. These security measures can include photo ID cards that allow access to the building through a card reader, security staff that patrol the premises and CCTV cameras. Energy efficiency There is a big focus on new buildings to be as environmentally friendly and sustainable through energy use due to the increased awareness of climate change. By providing ways in which energy efficiency can be increased, the running costs of the building will be lowered substantially throughout the lifecycle of the building. Legal Constraints The design of a building must comply with very strict Standards, Regulations and Laws. These practices are in place to ensure that any project is designed and built safely whilst providing construction guidelines. There may also be a contract in place which indicates what the client is receiving for their money.   Some of the legislations in place are: Building regulations Construction Design Management (CDM) Regulations British Safety Standards EN European Norm ISO International Standards Organisation Environmental There must be consideration for the environment during the design process of a project, the designers should not only consider environmental impacts during construction but also throughout the life cycle of the structure and eventually the demolition. Some aspects that should be considered are: Plant and machinery that is used on site to minimise pollution Materials: how they are manufactured, where they are sourced and the recycling possibilities Heat and power sources on site Water waste These factors should be considered to ensure that minimal impact is made on the local wildlife habitats and residents. There are multiple roles for numerous professions within the design team with each having a vital role. The roles and responsibilities for those involved are: Architect The architect is the person who initially designs the structure based on the clients needs/requests. There can be a group of Architects working together who are given a specific section/area to design if it is a large-scale project. Architects must ensure that the designs they create comply with the relevant regulations in terms of environmental, safety and the construction of the structure. An Architect will have a University Degree with relevant experience studying art.

Bullfighting :: essays research papers

Bullfighting   Ã‚  Ã‚  Ã‚  Ã‚  The spectacle of bullfighting pits a man against a charging bull. The bullfighter, called a matador, faces the bull in a large dirt-filled arena that is usually surrounded by spectators. Aided by a group of apprentices, called the cuadrilla, the matador goads the bull into charging at him. A bullfight usually features three matadors, each of whom fights two bulls. The bulls are of a distinctly savage breed especially trained to attack humans. A bullfight is relentless. If a matador is injured, another replaces him, and the bull is killed at the end of each match. To followers of bullfighting the contest between man and beast demonstrates human skill and courage as does no other sport. However, many people believe bullfighting is barbaric and inhumane.   Ã‚  Ã‚  Ã‚  Ã‚  The contest begins with a colorful grand entrance by the participants. The actual fight starts when the picadors, who are horse-mounted members of the cuadrilla. They fend off the bull's charges with sharp steel-tipped pikes, called pics. They weaken and anger the bull by piercing its neck and shoulders. Then come the banderilleros, named after their banderillas, or decorated barbed sticks. Clutching a stick in each hand, they rush the bull on foot and plant the barbs in the animal's neck, weakening and angering the beast even more.   Ã‚  Ã‚  Ã‚  Ã‚  Finally the matador comes in for the kill. Brightly dressed, he uses a sword draped with a cloth, called muleta. After a number of intricate passes with the muleta, during which the matador must work extremely close to the bull, the matador sights the bull along his sword, runs forward, and plunges it in, aiming for the half-dollar-size spot between the shoulders. If the sword enters correctly between the shoulder blades, it severs the aorta, or great artery, and the animal dies almost instantly.   Ã‚  Ã‚  Ã‚  Ã‚  A crowd-pleasing matador may be awarded one or both of the bull's ears or its ears and tail. An exceptionally fierce bull may be honored by having its body paraded around the arena. The one thing that sets the Spanish apart from most Europeans living beyond the Pyrenees mountains is their national spectacle of bullfighting. Every city and most towns of any size boast a bullring, where the crowds cheer their favorite but jeer the inept matador, or bullfighter, as he faces his large-horned adversary.

The Portrayl of Women in the Media and the Effects it has on Young Girls

Young girls of today’s society are being severely negatively affected by the portrayal of women in the media. With the media playing a large role in young girl’s body images, more and more girls are having a negative image of themselves. They believe they are not sexy and attractive enough according to society’s standards. As a result of this they try to make themselves perfect and go to ridiculous extents to try and make that desire a reality. Girls will even decide to not pursue interests because they believe them to be unattractive and unsexy.The media’s blatant disregard for the real female physique needs to be dealt with quickly before it gets too far out of hand. Being exposed to the media daily through television, magazines, and advertisements, young girls base their body image largely off of media. The problem, however, is that the media displays unrealistic body images of women. Heavily photoshopped pictures in magazines are seen as the ideal body type, and women in movies and television shows are airbrushed to perfection. Along with the unrealistic beauty that women in the media hold, they are often dressed and posed in a provocative manner.On many magazine covers, women are seen with little to no clothing on, with only the lettering of the magazine title stamped across their chests to cover their exposed breasts. With these images constantly being shown in nearly every aspect of their lives, young girls create the illusion that they must look like these women in order to be considered â€Å"feminine† and â€Å"sexy.† Young girls begin to believe that their self-worth is based solely off of how they look.The inaccurate portrayal of women in the media would not be a problem if young girls were not trying to model themselves after these women. As a result of the unrealistic women in the media, young girls are often dissatisfied with their own bodies. This dissatisfaction can begin at a  surprisingly young age. A university of Central Florida poll (2006) found that fifty percent of 3 to 6 year olds worry that they are fat. Another study (2008) of 819 boys and 791 girls, ages 14 to 16, revealed that a far higher percentage of the girls were ashamed of their bodies than the boys. They revealed that they constantly monitor their weight, what they eat, and how often they eat. This constant policing of their bodies can potentially lead to unhealthy habits.Girls try to make themselves look like these â€Å"perfect† women in the media, and often times they put being â€Å"sexy† or â€Å"feminine† above their own health. They resort to strict diets as young as eight years old. Young girls with dress according to what the media portrays as â€Å"sexy† and â€Å"feminine,† even if it is clothing that is considered too provocative and mature for their age. With young girls putting their desire to be sexy above their own health, the portrayal of women it the media c an lead to serious ill effects.Often times this obsession with their body image can lead to eating disorders such as bulimia, a disorder where a girl purges her stomach immediately after eating, or anorexia, another disorder where a person will outright refuse to eat anything. They will be hospitalized for such disorders, and yet they will still find themselves to be unattractive in their own eyes. The media has drastically harmed the self-esteem of young girls.Along with needing to become â€Å"perfect,† young girls are not pursuing their own interests for the fear that it is â€Å"unsexy† and â€Å"unfeminine† according to the media. A study done by the Women’s Sports Foundation (2011) found that six girls drop out of sports for every one boy by the end of high school based on the sole reason that they feel it doesn’t make them look â€Å"sexy.† Another study done by the Women’s Sports Foundation (2011) found that twenty-three perce nt of girls between the ages of elven and seventeen don’t even attempt to play sports they may be interested in because they believe that it would be â€Å"unfeminine† of them to try.The media tells young girls that they should be into activities such as fashion design and modeling, putting emphasis on professions that show off their bodies and not their intellects. While modeling and fashion design are perfectly acceptable job professions, the problem lies in the fact that activities such as those are  the only ones being portrayed as acceptable in media. Young girls are getting the message that to pursue any typically male dominated activity would be â€Å"unfeminine,† and therefore would make them seem unattractive.Despite women making up half of the world’s population, we still live in a male dominate culture were women can be portrayed on unrealistic Barbie dolls in the media. This portrayal is having ill effects on the young girls of future genera tions. Media is playing a progressively larger role in a girl’s body image than ever before, and with the unrealistic images they are shown they being to be dissatisfied with their own bodies. Young girls begin to worry about being sexy and attractive at ages as young as eight years old, and worry about being fat as young as three. As a result of their dislike for their own bodies, young girls begin to try and make themselves â€Å"perfect.†They will starve themselves and work out, almost to an unhealthy extent. Putting this desire to be sexy above their health, some girls even develop eating disorders because of the unrealistic images they compare themselves to. Along with never finding themselves to be beautiful, girls will even deprive themselves of pursuing their interests because they believe them to be â€Å"unfeminine.† The unrealistic portrayal of women in the media needs to put to an end before the situation that young girls are put in gets any more out of hand.

History of English Literature, Essay

The ghost also speaks of the underworld, a Classical belief that brings out Humanist beliefs also. This instantly makes Hamlet doubt the ghost, which causes him to hesitate before seeking revenge for his father’s death until he has discovered the truth. Seeking the truth is one of Hamlet’s obstacles as many layers cover it. He desires to know which religious belief system is the true one and the best to die by. This reflects on Renaissance society and Europe as they too were torn between two or even three, philosophical positions. By using a variety of religious ethics Shakespeare has made both the audience and Hamlet question which system is the true one. Arnold Kettle, in his essay entitled, â€Å"Hamlet in a changing world† states that, † because of the death of Hamlet’s father and the hasty marriage of his mother and his uncle, Hamlet’s views of the world change. These views affect his ideas in every aspect possible and Hamlet has difficulty living with them†. Kettle believes that Hamlet was putting into practise new Renaissance humanism ideas. The theory of humanism rejects the abuse of tyranny, cruelty and murder; all three were present in England and the court of Denmark. Hamlet decides that he cannot accept this in Denmark because he sees this as rottenness and Claudius as the source of it. Wilson Knight, in his essay entitled, â€Å"The Embassy of Death† does not agree with Kettle as he states, â€Å"Hamlet is inhuman. He has seen through humanity. And this inhuman cynicism, however justifiable in this case, on the plane of casualty and individual responsibility, is a deadly and venomous thing†. I agree with Kettle as Hamlet seems to be trying to maintain his humanism and he does this by seeking the truth so he can get his revenge and still live by the laws of God. He searches for evidence to back his theory that Claudius is the source of rottenness so he is able to kill him and rid Denmark of all its rottenness. If, like Knight states, Hamlet were inhuman he would not hesitate in getting his revenge as much as he does and he would not question all the different religious belief systems. In The Short Oxford History of English Literature, Andrew Sanders states that, † Hamlet’s public problem is how to avenge a political murder in a culture where private vengeance is politically and morally unacceptable† (page 157). I disagree with Andrew Sanders as I have collected evidence that shows that in the Renaissance there were groups that strongly believed that humans were god-like, thus able to carry out revenge. I do not think it was totally morally unacceptable in this society to seek revenge and I believe the Shakespearean audience would have been aware of this. Shakespeare has provided the clues for Hamlet and the audience in the plays imagery. The play is fuelled by images of poison, rot and decay. This is enveloped in the theme of illusion verses reality. Things appear in the play to be true and honest but the reality is that they are infested with evil. Shakespeare has included a lot of imagery that is related to the bible, particularly Genesis. This creates a different theme in the play, one of inherited sin and corruption. Humans are fallen creatures, victims of the devils trickery, according to Genesis. Shakespeare has used this throughout the play, as there are many references to Adam, the Garden of Eden and original sin. â€Å"Tis given out that, sleeping in my orchard, A serpent stung me – so the whole ear of Denmark Is forged process of my death Rankly abus’d – but know, thou noble youth, The serpent that did sting thy father’s life Now wears his crown†. Act 1, scene 5, lines35-40. Here Shakespeare has used a metaphor to show that Claudius is perceived in this play as the devil, reflecting that Hamlet is not the only thing rotten in Denmark. Many of the characters hide behind masks of falseness and this makes it extremely difficult for Hamlet to uncover the truth that he desires in order to rid Denmark of Claudius and its rottenness. If Claudius is the devil, according to Humanist values, Hamlet could act god-like and do the state a favour and rid society of his infestation. If Hamlet followed his Christian ethics he would have to leave the justice to God and that would mean that society suffered. This would make the audience decide which belief system they would favour but would also bring in the question of what would happen to Hamlet when he died. Margreta de Grazia writes in her essay entitled, â€Å"Hamlet’s thoughts and antics† that † Hamlet fights against becoming rotten like Claudius, he struggles in a rotten world. He struggles to overcome his nausea by trying to unmask men, strip them of their fines appearances and show their true nature†. The one thing Hamlet does not want to do his lower himself to Claudius’ level and this is reflected in the play when he refuses to kill Claudius while he is praying. † Now might I do it pat, now a is a-praying. And now I’ll do ‘t. (Draws his sword) And so a goes to heaven; And so I reveng’d. that would be scann’d: A villain kills my father, and for that I, his sole son, do this same villain send To heaven†¦. † Act 3, scene 3 lines 73-79 I agree with Grazia as she backs what I have suggested above that Hamlet wants to be the executioner and not the assassin, as this would make him as low as Claudius. Hamlet is battling with all the ethics that his society has to discover whether or not he holds the power to deal out justice as God would. In conclusion I would have to say that Prince Hamlet is not the only thing rotten in Denmark. And as T. S Eliot puts it in the 1920 essay called ‘The Sacred Wood’, â€Å"If Hamlet is rotten, why would it be a tragedy? â€Å". The tragedy in this play is the fact that an intelligent, philosophical, sensitive character has been placed in a society that is rotten due to the King that governs it. My findings show that Claudius is the source of the rottenness in Denmark and Hamlet suffers against upholding traditional family values and his religious ethics. Hamlet has to put his ethics through every test imaginable, even at the risk of his own sanity. This does not make him rotten, this should make him commendable. Shakespeare has provided a character that wears his heart on his sleeve. We see every single one of his thought processes and watch in awe as he muddles through each dilemma. We watch as he loses his faith in mankind and achieve catharsis in the final scene when that faith seems to have been miraculously restored. This may be due to his coming to terms with his own fear of death or his realisation of mans role in the cosmos, we can’t be certain. But by having Hamlet regain some faith Shakespeare allows the audience and reader to regain their faith in mankind too. He is an example to us all. 3, 107 words (including extracts and quotes) 2, 264 words (excluding extracts and quotes) Shell Woodward. Bibliography Bate, J (1975) Shakespearean Constitutions, Politics, Theatre, Criticism 1730-1830 Clarendon Press, Oxford. Bevington, D (ed) (1968) Twentieth Century Interpretations of Hamlet, A Collection of Critical Essays Spectrum Books New Jersey. Brown Watson, C (1960) Shakespeare and the Renaissance Concept of Honor Princeton University Press New Jersey. Gurr, A (2001) The Shakespearean Stage 1574-1642 Cambridge University Press London. Jenkins, H (ed) (1993) Hamlet Arden Shakespeare Methuen & co ltd St Ives. Joughin, J, J (2000) Philosophical Shakespeares Routledge London. Jump, J (ed) (1985) Hamlet: A Selection of Critical Essays Macmillian London. Marsh, N (2003) Shakespeare, three problem plays. Palgrave New York. Sanders, A (2000) The Short Oxford Dictionary of English Literature Oxford University Press Oxford. Smith, D, N (1964) Shakespeare Criticism Oxford University Press London. Wells, R, H (2000) Shakespeare on Masculinity Cambridge University Press UK. URLS Eliot, T, S â€Å"The Scared Wood† essay www. bartleby. com/200/sw9. html Kettle, A – â€Å"Hamlet in a changing World† essay www. faculty. millikin. edu/~moconner. hum Knight, W â€Å"The Embassy of Death† essay www. mtsn. org. uk/staff/hamlet Rist, T Religion, Politics, Revenge: the dead in Renaissance drama www. shu. ac. uk/emls/09-1/ristdead. html.

Five Facts to Know About Electric Cars

Five Facts to Know About Electric Cars How much do you know about electric cars? Whether youre in the market for a new or used electric car or already own an electric car and just want more information about how your car operates; well  expand on some of the simpler details about the vehicles of now and the future. Gas Tanks Go Empty - Batteries Go Dead This fact has resulted in much range anxiety among prospective electric car buyers and in fact, has also contributed to the popularity of hybrid cars. But just like other batteries, car batteries can be recharged. It is generally recommended that electric cars be plugged in overnight for a full charge, but charging stations are beginning to be put into place that would allow an electric car to become charged in as few as 20 minutes, though there is concern the quick charge doesnt last as long as an overnight charge. Hybrid Cars Are Two Car Types in One Owning an electric car doesnt mean you must own a second car unless you frequently need to travel long distances. Hybrid electric cars, because they can go unlimited distances by relying on an onboard gas combustion engine, can be an alternative if thats the case. The range of electric cars can vary and is affected by things like weight and driving habits. Electric Cars Tend to Be Smaller However, they are equally as safe as gas-powered cars of the same class. The reason many cars are small is due to the low energy density of batteries and the tie in between weight and range. Electric Cars Can Be Pricier While the price of an EV is set by market forces, and some have argued that electric cars should be priced lower than conventional because, on an equivalent production basis, they are cheaper to build with fewer parts. Electric cars can also be cheaper to maintain for the same reason, though they do require the purchase of a replacement battery about every 4 to 5 years. Electric Cars Have Multiple Benefits They provide a quieter ride with less air pollution. They are also less costly to operate, something to keep in mind if your favorite electric car falls slightly out of your budget range. Electric cars should be more reliable since they have fewer parts. And while the idea of an electric car may seem knew, in reality, they have been around for nearly 150 years.

Time Perception in an Altered State of Consciousness Essays

Time Perception in an Altered State of Consciousness Essays Time Perception in an Altered State of Consciousness Paper Time Perception in an Altered State of Consciousness Paper The hypothesis that ere was no difference in the mean estimate of relaxation reported by those who are skilled at relaxation and those who are not was unsupported, as a significant difference was found. It was concluded that those who are skilled at relaxation would report a higher level of relaxation and those who were not skilled at relaxation would report a lower level of relaxation. The perception of time during an altered state of consciousness This study explored how time was perceived during a relaxed state; more specifically, it investigated whether people who said they were skilled at elation reported a deeper level of relaxation than people who said they were not so skilled. Relaxation can be viewed as an altered state of consciousness as it is a state that is dramatically different from ordinary responsiveness and awareness. The standard state of consciousness is defined as being alert, awake and responsive to the environment and ones own mental activities (Lepton and Brannon, 2006). This study has been adapted from Gravitas Laurie (1 991), who in turn adapted it from Volcano. Volcano (1938). They too looked at the effect that an altered state of consciousness had on time perception, but did not delve into the question of whether those who were skilled at relaxation were more adept at achieving it. Button (2004) also investigated time perception and found that time seemed to pass slowly when an individual was highly conscious of themselves and their environment, whilst time speed up when an individual was in a more relaxed state when the individuals consciousness of the situation and of themselves is low. Vital et al. (2005) believed that relaxation was a psychologically induced state which reduced autonomic and central arousal, but gain did not delve any further to how the participants who were skilled at relaxation and those who were not experienced it. Assign (1988) discussed the different states of mind and consciousness, whilst Graff Grinding (2006) looked at time perception not in relation to relaxation, but to time-based prospective memory. Although there has been no evident previous research on how skilled and unskilled practitioners of relaxation experience relaxation, this study can extend on and expand the Common-sense belief that those who are skilled at relaxation would be better at achieving it and would report a deeper level f relaxation than those who are not skilled. The aim of the present study is therefore to investigate whether or not there is a difference in the reported level of relaxation by those who are skilled at relaxing and those who are not. It is hypothesized that there is a difference in the mean estimate in personal relaxation level between those who are skilled relaxation practitioners and those who are unskilled relaxation practitioners. Method Participants The participants were undergraduate students studying introductory at University in and in There were 174 participants in total (M = 20 years, R = 16 45 years), 37 men and 137 women, who were participating as it was a required task in the course. Each class was randomly allocated to a group and a set of instructions. There were 57 participants in the control condition, whilst there were 63 in the experimental 1 condition (which involved meditative relaxation) and there were 54 participants in the experimental 2 condition (which involved doodling). Each group had a varied number of males and females in it. Design The dependent variable was perception of time, whilst the independent variable was the method of relaxation. The designs for the experiment are the following; 1. Between groups experimental design (v. 1, 2, 3, 4, 5) 2. Correlation design (v. 1, 2 and 4) 3. Qualitative survey (v. 6) The variables in this experiment are; 1. Estimate of time elapsed whole number of minutes 2. Estimate of personal relaxation loophole number from 1 to 10 3. Sex Male / Female 4. Age 17 to ? In whole years 5. Skilled at relaxation yes / no 6. Preferred relaxation activity (description) Materials The experimenter needed a clock or watch to be able to keep a track of how much time has passed, but the participants did not have access to either of Hess. The experimenter also needed three different sets of instructions (see Appendix B, C D) to give to the participants that detailed what they were meant to do and how they were going to relax. A quiet room free from distractions (such as external noise) was needed to hold the experiment in, one that would preferably be carpeted and have furniture that could be moved around. Each participant was also supplied with pen and paper, and a survey (see Appendix A) which was to be filled out at the end of the experiment. Procedure The participants were told that they would be learning a method for relaxation, ND were asked to remove their watches. Each class was assigned a different group and given a different set of instructions. One class was Condition 1, an experimental group, and given Instruction Set 1 (see Appendix B), which had authentic meditative relaxation instructions. Another was Condition 2, the control group, and given Instruction Set 2 (see Appendix C), which had basic quieting instructions. The last class was Condition 3, experimental group 2, and given Instruction Set 3 (see Appendix B), which had instructions to do an active but relaxing task- free doodling. Once the instructions were distributed, Condition 1 (experimental group) and Condition 2 (control group) were asked to move the furniture to the perimeter of the room, sit comfortably on the floor, and follow the instructions they were given. Condition 3 (experimental group 3) did not move the furniture; instead, they were seated at their tables and asked to follow the instructions they were given on free doodling. The experimenter gave the start signal for the participants to begin, and after 14 minutes, gave the stop signal.

Conjugation of the Spanish Verb Reír

Conjugation of the Spanish Verb Reà ­r The written accent on its final syllable makes reà ­r (to laugh) an unusual verb. But it is  still regularly conjugated in terms of pronunciation (although not spelling) in most forms. Sonreà ­r (to smile) is conjugated in the same  way as reà ­r. So is freà ­r (to fry) with one exception - freà ­r has two past participles, freà ­do and frito. The latter is far more common. Two of the forms below, rio and riais, used to be spelled with an accent: rià ³ and riis, respectively. But the Royal Spanish Academy eliminated the accents marks, which do not affect pronunciation, during a spelling overhaul in 2010. You may still see the accented forms in use. Irregular forms are shown below in boldface. Translations are given as a guide and in real life may vary with context. Infinitive of Rer reà ­r (to laugh) Gerund of Rer riendo (laughing) Participle of Rer reà ­do (laughed) Present Indicative of Rer yo rà ­o, tà º rà ­es, usted/à ©l/ella rà ­e, nosotros/as reà ­mos, vosotros/as reà ­s, ustedes/ellos/ellas rà ­en (I laugh, you laugh, he laughs, etc.) Preterite of Rer yo reà ­, tà º reà ­ste, usted/à ©l/ella rio, nosotros/as reà ­mos, vosotros/as reà ­steis, ustedes/ellos/ellas rieron (I laughed, you laughed, she laughs, etc.) Imperfect Indicative of Rer yo reà ­a, tà º reà ­as, usted/à ©l/ella reà ­a, nosotros/as reà ­amos, vosotros/as reà ­ais, ustedes/ellos/ellas reà ­an (I used to laugh, you used to laugh, he used to laugh, etc.) Future Indicative of Rer yo reirà ©, tà º reirs, usted/à ©l/ella reir, nosotros/as reiremos, vosotros/as reirà ©is, ustedes/ellos/ellas reirn (I will laugh, you will laugh, he will laugh, etc.) Conditional of Rer yo reirà ­a, tà º reirà ­as, usted/à ©l/ella reirà ­a, nosotros/as reirà ­amos, vosotros/as reirà ­ais, ustedes/ellos/ellas reirà ­an (I would laugh, you would laugh, she would laugh, etc.) Present Subjunctive of Rer que yo rà ­a, que tà º rà ­as, que usted/à ©l/ella rà ­a, que nosotros/as riamos, que vosotros/as riais, que ustedes/ellos/ellas rà ­an (that I laugh, that you laugh, that she laugh, etc.) Imperfect Subjunctive of Rer que yo riera (riese), que tà º rieras (rieses), que usted/à ©l/ella riera (riese), que nosotros/as rià ©ramos (rià ©semos), que vosotros/as rierais (rieseis), que ustedes/ellos/ellas rieran (riesen) (that I laughed, that you laughed, that he laughed, etc.) Imperative of Rer rà ­e (tà º), no rà ­as (tà º), rà ­a (usted), riamos (nosotros/as), reà ­d (vosotros/as), no riais (vosotros/as), rà ­an (ustedes) (laugh, dont laugh, laugh, lets laugh, etc.) Compound Tenses of Rer The perfect tenses are made by using the appropriate form of haber and the past participle, reà ­do. The progressive tenses use estar with the gerund, riendo. Sample Sentences Showing Conjugation of Verbs in Rers Pattern Si rà ­es, yo reirà © contigo. (If you laugh, I will laugh with you. Present indicative, future.) En fin, rà ­e como nunca ha reà ­do en su vida. (Finally, he is smiling as he has never smiled in his life. Present indicative, present perfect.) Sonrio despuà ©s de unos segundos de incomodidad. (She laughed after a few seconds of discomfort. Preterite.) Quiero que riamos juntos. (I want us to laugh together.  Present subjunctive.) En las fotos tomadas ante del siglo XIX, las personas casi nunca sonreà ­an. (In photos taken before the 19th century, people are almost never smiling.  Imperfect.) Para hacer cebolla frita en conserva, yo la freirà ­a a fuego lento hasta que estuviera transparente. (To make fried onions for canning, I would fry them on a low flame until theyre transparent. (Past participle used as an adjective, conditional.)  ¡Sonrà ­e! (Smile! Imperative.)

MEDIATION between Saudi Arabia and The U.S Thesis

MEDIATION between Saudi Arabia and The U.S - Thesis Example With a shift in public policies, increasing numbers of corporates and legal firms are using alternative dispute resolution or ADR processes for conflict resolution. This paper explores mediation, which is a type of  alternative dispute resolution  process, where a third member or party, known as the mediator, helps the disputing parties to  reach a settlement. It will also study the mediation processes followed in the US and Saudi Arabia, while also taking into consideration the mediation methods not adopted by these two countries. Alternative dispute resolution or ADR (also referred to external dispute resolution  in countries, as Australia)1 is a process other than litigation or adjudication in court, in which there is the presence of a neutral third party who helps to resolve conflicts or disputes.2 The process includes  conflict resolution  procedures and mechanisms, which allows the conflicting parties to reach an agreement that would not result in litigation. ADR is actually an umbrella term for different ways in which the conflicting parties can work out a resolution, with or even without the presence and assistance of a third party. Despite a general perspective that ADR processes are capable of elevating the outcome quality and the degree of justice achieved in a conflict situation, ADR has faced a great deal of resistance in the past. As experts claimed, â€Å"for decades different forms of dispute resolution (ADR) have been proposed, developed, critiqued, modified, renamed, redefined and slow ly brought within the usually suspicious, and sometimes hostile, edifice of state-based normative ordering. Some see this as†¦democratic storming of the Kafkaesque citadel of the law†¦[While] others see it as a dangerous dilution or even undermining of justice.†3 Despite the initial resistance, ADR has currently gained global popularity and acceptance amongst the common people and those in the  law

Critical Thinking in Business Essay Example | Topics and Well Written Essays - 1000 words

Critical Thinking in Business - Essay Example It is recommended that the Director should immediately discuss the ground reality with the local governing authorities, the authorities should be requested for taking some remedial actions, and if not, and the authorities should be warned that the company might shun their Lagos branch. A developing country, with poor infrastructure, can not afford to lose foreign investment, and it is expected that the authorities will resolve the issue, and the malpractices of the client agents will get affected and sorted out. (Saxton, 1989) The recent studies have concluded that the application of comprehensive code of conduct and ethics had significant impact on the opinion with reference to ethical behavior in organization, and Thomas should adhere by it, the company's moral reputation should not be put at stake merely for the approval and satisfaction of client agents. It is understandable that codes of ethics can't help in solving the most difficult ethical problems in business, and it is important for the director to work out certain solution without compromising on the ethical values. If the malpractice of the company gets exposed to the international community, the company will have negative impact on its growth and operations. (Barnett, 1996) It is important to evolve and portray BIM as good business firm that is financially successful and economically efficient enterprise which would combine profit-making with social responsibility. Furthermore, it is expected that the firm provide handsome and suitable remuneration to its employees to become involved in their communities and eventually to transform into good corporate citizen. Therefore, Thomas should take some relevant measures after in consultation with the company's high management, and should provide possible and sufficient incentives to the employees, so that their personal need and greed should not make them compromise over the company's value. The question is not just about the Thomas crossing the floor, but his subordinates are likely to practice the similar approach, which is also a matter of concern, and should be avoided. The two significant consequences will reference to adoption of ethical techniques include, 1. Under modern conditions, ethics can be conceptualized in two different levels, i.e. ethics with reference to actions and ethics with reference to conditions of actions, i.e. based on rules or institutions, also called institutional ethics or order ethics. It is most important to avoid any existing or expected contradiction between the two. 2. Another important aspect is with reference to ethics under pre-modern conditions i.e. the selection of evaluation and selection of the rules. It is important to understand that adherence to common values as a foundation. In the age of globalization, the practice of agreement and consensus on values has diluted. (Davis, 2003) The Director Thomas Harvey has another option i.e. adoption of strategy for mutual advantages, such technique will surely resolved the dispute, if the involvement of the local authorities is to be ignored for any reason. The client agents and the company should bring themselves to justify ethical norms in terms of mutual advantages or benefits, in this regard; three different options can be evaluated.

Summary of text reading week 3 Essay Example | Topics and Well Written Essays - 750 words

Summary of text reading week 3 - Essay Example Immanence and transcendence are concepts that cross various attributes or perfections of God, where two such attributes are goodness and greatness. Immanence is God’s presence and activity within nature, human nature, and history (Erickson p 329). Transcendence is God’s separation from and independence of nature and humanity (Erickson p 338). To over-emphasize immanence would lead to a concept of loss of an active God, or pantheism, they believe God could not have existed before the natural order. To over-emphasize transcendence could lead to deism, where God has no role in humanity. To catalog all the perfections of God would be impossible because, God is above total understanding. Soren Kiekegaard’s view stated in Erickson’s text on page 341: â€Å"God and humans are of a different kind, we cannot reach God by adding more information or works God is God.† However, Ryrie does name a few of God’s perfections in his text. God’s greatness can be seen in His creation; also His greatness is seen in the resurrection of Christ Jesus from the dead. The word omnipotence describes God’s greatness. Omnipotence does not mean that God could always do anything against His nature, for instance God could never sin, lie or deny Himself. The perfection of goodness is another attribute of God. God’s goodness can be described as the ultimate source of all that is good. Swindoll describes on page 187: â€Å"the goodness of God is particularly featured in His Son Jesus who identified Himself as the good Shepherd.† (John 10:11, 14). Two of God’s perfections as described by Ryrie are eternity and infinity. Eternity as described by Ryrie is God existing backward and forward without interruption (Ryrie p 41). Infinity described by Ryrie means God is in no way limited by the universe or limits of time-space. God’s perfection of omnipresence means that God is present everywhere with His whole being at all

Business and marketing Law Essay Example | Topics and Well Written Essays - 2000 words

Business and marketing Law - Essay Example infringement on the civil right of an individual, through which the wrong doer has to compensate the injured party in the community, this injured party is therefore supposed to obtain his compensation by taking the action through which his legal rights are violated. 1 So in this case of Mike and Grace, who work at an Australian post’s mail sorting centre, there existed some negligence as part of the law of tort, negligence is normally defined as the breach of a duty caused by an omission to do something which a realistic man would do or would not do, simply it means the neglect of the use of ordinary care and skills by which the plaintiff suffers an injury. To claim an action in this law the plaintiff must therefore prove that the defendant owed him a duty of care, that there has been a breach of the legal duty and also he has to prove that he has suffered an injury either to his person or to his property, without the three points, then the plaintiff is not entitled to succeed in his action. Therefore in this mail sorting case we find that various elements of the tort of negligence were practiced these include: Under this law it is said that if a man is near to another or near to a property of another, then there is a duty that lies on him not to do anything that may cause a personal injury to the other person or his properties. 2 Therefore one should take a reasonable care to avoid acts that he can reasonably foresee would injure the other person. In this case we see that mike and grace who received a strange bulging parcel that they suspected to be containing a dangerous or illegal matter, took no duty of ensuring safety by storing the parcel in an unlocked cupboard even though they suspected that the parcel contained an illegal matter and through their negligence we find that the snakes escaped from the box and went to the streets where by it caused panic and distress among the people near the centre, whereby some of them were really injured, therefore if

Creative Brief Case Study Example | Topics and Well Written Essays - 500 words

Creative Brief - Case Study Example The target market is the city of Zurich in Switzerland and the specific target group is the youths and adolescents who form a large part of the city’s entire population. The city has a total of about half a million of which a half is made up of the youthful population. The youths in the city are known to be taking part in several sporting activities which requires a lot of energy boost. The drink which is attributed to increase in performance in sporting events is expected to increase its sales in the city which is full of energy demanding activities. The fact that it exist in large varieties makes it more appealing to the younger generation who are keen on variety and specialized products. The city is attracts large number of tourists who come for leisure and recreation activities hence a huge demand for energy drinks which will be met by Redbull. The city is closely located to the headquarters of the product which is located in Vienna. The proximity will help increase pace at which the product is supplied hence meeting the expected huge demand of the product. The city has a large number of immigrants and tourist who will be in a better position to market the product in their respective countries hence increasing the market base for the product as well as expanding the market globally. The city has a large number of international hotels and other retail outlets that will allow quick distribution of the product thus increasing its accessibility to the larger population. Another key factor that makes the target market the best is the high level of information among the youths in the city. They are very much aware of the role that caffeine which is contained in the drink does for their bodies and the right level of the product that they need to consume. As result they are able to contain all the effects and reactions that take place in their bodies as

Evidence and Expert Interview Paper Term Example | Topics and Well Written Essays - 1000 words

Evidence and Expert Interview - Term Paper Example As stipulated in my goals paper aims â€Å"to explicate the relevance of holistic leadership in healthcare among doctors, nurses, health-based social workers, and psychologists (Connor, 2007). It also aimed at â€Å"inculcating knowledge on healthcare to engage them in self-care management for quality living. This practitioner maximized the experts’ opinions in completing the goals â€Å"(Connor, 2007). Leadership Development The theories on leadership can be acquired through formal education or by alternative trainings aimed at enhancing their capacities to handle organizational development and management (Connor, 2007). Leadership was defined by experts as about possessing such core competence to strategically achieve desired results and outcomes using planning, programming, implementation, and harnessing all possibilities through evaluation and regular monitoring (Kellie, et. al, 2010). Leadership can either be transformational, transactional, charismatic, and principle- centered. All of them direct human resources of an organization to be steadfast in working in according to their vision, mission, goals and programs (Kellie, et. al, 2010). Nowadays, medical practitioners require that they should be multidisciplinary in knowledge and in approaches in dealing with multicultural patients (Kellie, et.al, 2010). They do not only provide diagnoses and prescription of medication but also teach patients about the symptoms of their illnesses, the consequential actions that should be undertaken, the required relations and support from their respective family, the necessary diet that should be strictly enforced for quality health, and to understand not only the patient’s physiological aspect but also their psychological being, including the nature of the relations within his or her immediate family (Kellie, et.al, 2010). This complex way of dealing with the patients is part of the reform agenda of healthcare management in advanced and emerging nations to help nurture among patients such self –reliance and efficacy in healthcare management. The bottom line here is for patients to acquire fundamental knowledge about the extent of personal management they could do to ensure too that life will be prolonged and their lifestyles are directed to positive light. Vast knowledge is available for health care consumption in clinics and from expert medical practitioners, which can be obtained through proper consultation. Related practices can be directly and can be comparatively observed from patients too under hospital or in home-based care. Credible Websites Some of the credible websites that can be maximized to source out general information to advance leadership in healthcare practices are the http://npr.org/health; http://brookings.edu; http://healthcare.nationaljournal.com/?; the website of the Department of Health; http://allhealth.org; the NHS, and those accessible online healthcare journals from universities and public health. In the website of http://ajmc.com otherwise known as the American Journal for Managed Care (2013a), experts discussed about the significance of

Creative Brief Case Study Example | Topics and Well Written Essays - 500 words

Creative Brief - Case Study Example The target market is the city of Zurich in Switzerland and the specific target group is the youths and adolescents who form a large part of the city’s entire population. The city has a total of about half a million of which a half is made up of the youthful population. The youths in the city are known to be taking part in several sporting activities which requires a lot of energy boost. The drink which is attributed to increase in performance in sporting events is expected to increase its sales in the city which is full of energy demanding activities. The fact that it exist in large varieties makes it more appealing to the younger generation who are keen on variety and specialized products. The city is attracts large number of tourists who come for leisure and recreation activities hence a huge demand for energy drinks which will be met by Redbull. The city is closely located to the headquarters of the product which is located in Vienna. The proximity will help increase pace at which the product is supplied hence meeting the expected huge demand of the product. The city has a large number of immigrants and tourist who will be in a better position to market the product in their respective countries hence increasing the market base for the product as well as expanding the market globally. The city has a large number of international hotels and other retail outlets that will allow quick distribution of the product thus increasing its accessibility to the larger population. Another key factor that makes the target market the best is the high level of information among the youths in the city. They are very much aware of the role that caffeine which is contained in the drink does for their bodies and the right level of the product that they need to consume. As result they are able to contain all the effects and reactions that take place in their bodies as

Assignment 2 Essay Example | Topics and Well Written Essays - 1500 words

Assignment 2 - Essay Example Some of the businesses still have the concepts and practices that date back a hundred years or more, when societies were far less dynamic than they are today. Like every aspect, markets and businesses should also accept the changing time. A brand name is a name given to the business which creates the image and reputation of the business in the market and for the customers. Branding is a major task in marketing, as in marketing a brand name is a major selling tool of the business and is one of the most important components of the total product personality. Brand is the personality that identifies the business. It can be a name, symbol, design or any feature of the business that portrays their good service and differentiates them from other businesses. The concept of branding has been coming form years and has long been one of the major weapons of the business (Franzen and  Moriarty, 2008, p. 360). Once the business starts to be recognized by the brand name or symbol, it can be eithe r modified or changed too. When it is about the changing marketing techniques and customers, businesses have been seen as changing their brands and taking them quite seriously than they ever were, traditionally the concept of brands was different than what it is today and thus the business behaviors towards the concept of brands have also changed. There are many ways in which the determined shift in the branding process has been observed and clued in the past few years. In the modern world, the brand name is how the customers look at the brand, their products and the business. The brands have started to play a unique mind game with the minds of the targeted customers. Unlike the previous era, the brands have now been given immense importance and most of the business products and success is decided by their brand name. Quality and price have become a secondary option for the customers, and brand name is the most important tool. Brand image is nothing but the business’ characte r that conveys emotional value and not just a mental image (Keller, 2008, p. 57). Previously, the brands were not taken to be this important for the businesses. They were considered as merely a positive point for the business through which they can reach to the customers and create a relation with them that lasts for long and serves them with the right product. The market and the customers too, accepted the brand name as an advantage for the business. In the market, the business with the brand name would be prioritized higher than other businesses. And the customers would check out the products of the branded business first. This trend was carried out until the perceptions of the customers started changing and immense transformations were seen in the marketing trends. In the post modern world, the perceptions of customers have changed greatly in many ways which is why the branding techniques have changed too. The customers have created the perception that the brand name of the compa ny delivers its quality of products, efficiency in producing, their pricing strategies and effective service. The customers perceive the brand image to be the tool that defines all the aspects of the business. Today, in the modern world, the brand image is all that the customers seek for. The business knows how they brand name and image play on the minds of the customers

Discovery Of Oil In Ghana Economics Essay

Discovery Of Oil In Ghana Economics Essay Since the discovery of oil in deep-water offshore the coast of Ghana in 2007, the nation has had amplified expectations on possible accelerated economic growth and development. This black gold if managed well has the propensity to transform a structurally week economy into a self-sustain economy or can lead to social, economic and political instability as evidenced in some resource rich countries where their economies are characterized by corruption, poverty, and conflict. As Ghana becomes a member of league of oil producing countries, it is imperative that the country considers available successful options for effective allocation of its oil windfalls. This paper examines policy instruments that the Ghanaian governments can adopt to promote rapid improvement in development indicators in order to avoid the resource curse. Now, with oil as a shot in the arm, were going to fly, Were going to really zoom, accelerate, and if everything works, which I pray will happen positively, you come back in five years, and youll see that Ghana truly is the African tiger, in economic terms for development.  [1]  This statement attributed to a former president of Ghana in 2007 upon discovery of oil in commercial quantities justifies the optimistic expectations from the government and people of Ghana on the acceleration of economic growth and development from revenues to be obtained from exploration and development of oil fields. However, countries endowed with abundance of natural resources often perform poorly in achieving their targeted economic development than those with fewer resources resulting in what is popularly known as the paradox of plenty or natural resource curse.  [2]  For most of these richly endowed countries, the dream of using revenues from oil and gas to propel economic development is shutte red due to poor governance, oil price volatility, overdependence of oil revenue and the enclave nature of the oil industry. Ghana, a resource rich country and already producing gold, diamond, bauxite, magnesium and aluminium has not been able to achieve economic stability and low poverty rate with revenues from these mineral resources. Based on current proven reserves, Ghanas production of oil from the Jubilee field is expected to reach it peak from 2013-2015 at a production capacity of 120,000 barrels per day, lasting for 20 years and a potential revenue generation of USD 1.8 billion per annum at its peak production.  [3]  Availability of both short and long term economic measures and macro-economic policies are needed to avoid the resource curse. This paper seeks to examine how the governments of Ghana can effectively manage this scarce resource (oil) in the nations quest to achieving a middle income status economy by 2020. For a proper understanding of oil exploration and exploitation, chapter two will consider the history of oil discovery in Ghana. A comparative approach method will be adopted in chapter three to analyse two diverging case scenarios of how one country (Norway) has been able to effectively manage it resources to advance economic development and the other countrys (Nigeria) failure to achieve such success. Chapter four will elaborate on how key mechanisms such as diversification of the economy, strengthening of contractual and legal framework, transparency and accountability and resource management can be used as a tool in achieving sustainable economic growth. The conclusion will be chapter five. 2. Ghana Overview: History of Oil Discovery Exploration of hydrocarbons in Ghana started in 1896 from the onshore Tano exploration in the Western Region (GPE, 2004). This initial exploration by the West Africa Oil and Fuel Company (WAOFCO) and later by the Socià ©tà © Franà §aise de Petrole in 1909 was hitched by the discovery of seepages of oil onshore by early explorers in surrounding communities onshore Tano (GNPC, 2009). The Saltpond field, which is the first major oil field in Ghana was discovered and developed by Signal Amoco in 1970 and began producing oil in 1975. A total of about 3.47 million barrels of oil was produced and 14 billion cubic feet of gas was flared between 1978 and 1985.  [4]  Three major discoveries Cape Three Points, Saltpond and North and South Tano were made from drilling of 31 wells by the end of 1980. With the nations vision of reducing crude oil importation and the provision of sustainable and reliable supply of petroleum products, Ghana Petroleum Corporation (GNPC) was established in 1983 with a mandate to continue major and sustainable exploration activities through the usage of needed technology and personnel, accelerated petroleum exploration and preventing adverse effects on the environment from petroleum exploration.  [5]  Figure 1 shows Ghanas Jubilee Oil Field. Figure 1: Ghanas Jubilee field straddles two licenses: Deep-water Tano and West Cape Three Points Map of Ghana highlighting offshore projects Source: Tullow Oil Ghana, 2012 In June 2007, GNPC together with its partners in the Jubilee field, Tullow Oil and Kosmos Energy announced the discovery of oil offshore Ghana. Tullow Oil expressed that the oil discovered offshore Ghana is one of the biggest oil finds in Africa in recent times.  [6]  Production of oil from the Jubilee field commenced in December 2010, and is estimated to contain 1.5 billion barrels of oil. Production in 2012 is estimated to be between an average of 70,000 and 90,000 barrels per day (bpd).  [7]  It is important to observe that since 2007, more offshore discoveries of oil and gas has been made with the recent discovery filed by Hess and GNPC for the Pecan-1 exploration well located in at deep-water Tano/Cape Three Points license offshore Ghana.  [8]   3. Comparative Analysis In recent years, due to the extreme variations in the standard of living of resource-rich countries, resource management has become a key element in exploration and development of natural resources. While countries such as Norway ranks very top in effective management of oil revenue, others such as Yemen, Angola, Nigeria and Chad have performed poorly in achieving economic development. Plagued in poverty, most of these countries have become rich with poor people often struggling to design appropriate resource management strategies for resource utilization.  [9]  Oil price volatility and the Dutch Disease are the two commonly known adverse effects to development path of resource endowed countries. The Dutch Disease which occurred in the Netherlands in 1970s refers to a sharp increase in the value of exported resource leading to appreciation of the local real exchange rate. This usually increases import as a result of increase in expenditure due to what is termed as petro-dollar an d makes exportation of local commodities unattractive and difficult, hence the spending effect. The shift in human resources and logistics from other sectors to the resource sector raises cost of production of other sectors creating resource pull.  [10]  A comparative analysis of Norway and Nigeria discussed is intended to offer Ghana with two practically extreme modules for guidance in avoiding the resource curse. 3.1 Norway Norway has earned a reputable position in resource management in oil and gas development. This has been labelled by many as the classical Scandinavian mechanism to tackling obstacles for long-term economic growth and development in the oil and gas industry. Norway discovered its first commercial oil in 1971 from the North Sea and considered its windfall from oil revenues as a temporal tool to insulate global economic shocks instead of stimulating present consumption. From the Norwegian Model, the government carefully and effectively disaggregated administration of petroleum development into policy formulation, commercial and regulatory arms. The separated arms included the national oil company (Statoil) which was mandated to undertake commercial oil and gas exploration and exploitation, Norwegian Petroleum Directorate (NPD) as a regulatory body responsible for control, monitoring and provision of technical support and Ministry of Petroleum and Energy directing government policies.  [11]   To sustain revenue management and wealth, total and non-oil economy separation was introduced in economic forecasting in 1973 and was strengthened by the establishment of Government Petroleum Fund, renamed as Government Pension Fund in 2006. New fiscal policy guidelines were adopted by Parliament in 2001.  [12]  All these policy instruments instituted and strictly adhered to has resulted in prudent and transparent management of oil revenue. (Insert SWF institute) The success chalked by Norway in the management and administration of revenue from oil and gas production has attracted immersed international attention and has led to the formation of the Oil for Development (OfD) by the Norwegian government. The scheme launched in 2005 aims at supporting developing economies upon request, to manage, control and achieve economic development through efficient utilization of oil revenues.  [13]  With core members such as Nigeria, Angola, Uganda, Vietnam and limited cooperation countries such as Ghana, Tanzania and South Africa, Oil for Development now cooperates with more than over 23 countries depending on area of expertise needed. 3.2 Nigeria Nigeria joined the ranks of oil producers in 1958 after it had discovered oil in commercial quantities in 1956 by Shell-BP as the sole concessionaire at the time and producing about 5,100 bpd at Oloibiri in the Niger Delta. By the late sixties and early seventies, production level had surged to over 2 million barrels of crude oil a day.  [14]  Between 1971 and 1973, Nigerias oil revenue almost quintupled due to windfalls from increasing oil prices. Nigeria as a major oil producer joined the Organisation of Petroleum Exporting Countries (OPEC) in 1971 and established the Nigerian National Petroleum Company (NNPC) in 1977 as a national oil company to manage and controlled both the upstream and downstream energy sectors.  [15]  Though sectorial and trade patterns begun showing traits of oil income by early1970s, agriculture maintain its dominance accounting for about 40% of non-oil GDP and employing about 70% of the national work force. However, this achievement was short-lived as the economy suffered severe oil syndrome propelling a sharp decline in agriculture sector, collapse of non-oil export and appreciating of the countrys real exchange rate.  [16]  These were the result of high public capital spending (an increase from 3.6% of nominal GDP in 1970 to 29.5% by 1976) leading to high GDP deficit , inflation and wage increments by the government, based on the Public Service Review Commission (the average wage for civil servants doubled with increases of up to 130%).  [17]   http://www.eia.gov/countries/analysisbriefs/Nigeria/images/oil_production_consumption.png Nigeria has failed on the path to developing clear cut oil revenue management systems to manage its windfalls. This is traced to failures on attempted management commissions such as the Niger Development Board of 1960 and the Oil Minerals Producing Areas Development Commission (OMPADEC) of 1992 due to political instabilities. The most recent commission created to salvage the country is the Niger Delta Development Commission (NDDC) in 2000.  [18]  Nigerias crude oil production capacity is currently at 1.673 million bbl/d, with recent offshore oil developments and the restart of some shut-in onshore production increasing it to an average of 2.17 million bbl/d for the month of July 2011. High levels of poverty and corruption has led to kidnappings, militants takeovers of oil facilities in the Niger Delta and pipeline vandalism since 2005.  [19]  Though currently producing below capacity, Nigerias oil production is expected to increase based on the estimated 37.2 billion barrels of proven oil reserves and a more comprehensive revenue management system envisaged from the much debated Petroleum Industry Bill.  [20]   4. Implementing Strategic Management Framework The energy sector strategy and development plan 2010 drafted by the Ministry of Energy in Ghana advocate that in order to achieve the countrys goal of sustaining oil and gas exploration, development and judicious management of accrued revenue, the ministrys plan is to manage oil and gas revenues transparently and ensure equity for the benefit of the present and future generation of Ghanaians. This will be achieved through institutional reforms and transparent regulation for the management the oil revenue through legislative guidelines for the creation of a Future Generation Fund and stabilization fund.  [21]  The challenge is how Ghana positions itself in managing and formulating policies to achieve these set goals. Subsequent chapters will be dedicated to deliberating various successful policies and management styles governing allocation of oil revenues, how much to save (Current versus Future), building economic shocks for oil price volatility and guarding against the Dutch Dis ease 4.1 Strengthening Contractual, Regulatory and Legal Framework In modern business transactions, the buyer is always guided by the traditional concept of caveat emptor let the buyer beware of the natural risk in purchasing products in the market. To this end, and more crucial in the oil and gas industry is the opposite, let the owner beware of how resource revenue management if not meticulously planned could create inequalities.  [22]  Countries such as Botswana and Norway have been able to manage their resource sectors to sustain economic growth by adapting efficient and effective contractual and legal framework. Ghana in an attempt to follow such examples has passed two crucial bills, the Petroleum Revenue Management Bill (PRMB) and the Petroleum Exploration and Production Bill 2011 (PEPB). These bills governing exploration, development and management of oil revenues are intended to strengthen and provide a comprehensive approach to the Ghana National Petroleum Corporation Act (PNDC Law 64), the Petroleum (Exploration and Production) Act (P NDC Law 84), the Petroleum Income Tax Act, 1987 (PNDC Law 188), the Internal Revenue Act 2000 (Act 592) and the Environmental Protection Act 1994 upon commercial discovery of oil in 2007. The Petroleum Revenue Management Act 2011 provides for framework for the collection, allocation and management of petroleum revenue in a responsible, transparent, accountable and sustainable manner for the benefit of the citizens of Ghana in accordance with Article 36 of the Constitution and for related matters.  [23]  Thus, the bill provides instruments for key issues such as setting up of petroleum funds, allocation and disbursement of the funds, management and investments of the petroleum funds and encumbrances and auditing of the funds.  [24]  The Petroleum (Exploration and Production) Act, also seeks to provide a robust framework for the sector for the exploration, development and production of petroleum and create an enabling environment for increased private sector participation and investment in the petroleum sector and to strengthen the regulatory framework for healthy competition and quality assurance.  [25]  By adopting Production Sharing Agreement in negotiati ng and awarding of petroleum contracts to IOCs, Ghana seeks to promote local contents and sense of ownership in petroleum production. However, it is important to state that creating these regulatory and legal frameworks alone is not the end, for Ghana to be able to be successful in promoting economic growth using petroleum revenues; it must strictly adhere to these frameworks as done in Norway and Botswana. 4.2 Transparency, Accountability and Democratic Governance Strong institutions and administrative capacity for transparency and accountability in the oil industry is an important tool in achieving the purpose of improving human lives. Independent and accountable institutions are needed to manage proceeds from natural resource revenues. As done by some countries such as Chile and Malaysia, even with relatively low institutional capacities have overturned the negative cycle and maintained social stability and accelerated economic growth.  [26]  Ghana as member of the New Partnership for Africas Development (NEPAD) which promote good corporate governance, effective regulatory framework for economic activities, corporate accountability , sound, transparent and predictable government policies should adhere to these standards in order to promote quality standard of living and reduce poverty rate. Another mechanism used in tracking the performance of extractive natural resources countries in admonishing transparency, accountability and good governance is participating as a member of the Extractive Industries Transparency Initiative (EITI). As a global standard of ensuring transparency, EITI provides all industry players (IOCs, civil society groups and international organizations) and country members with principles of upholding transparency and accountability of payment from natural resources.  [27]  Ghana together with other countries such as Norway, Nigeria and Tanzania as EITI compliant countries have been meeting all requirements in the EITI standards and must continue to do so as a measure of promoting and strengthening transparency. The democratic dispensation in Ghana is considered by far to be one of the most reliable and stable governance in Africa. Continuing this path of democratic governance and strong civil societies such as the Centre for Policy Analysis (CEP A), IMANI, Centre for Education and Policy and the Institute of Economic Affairs (IEA) in Ghana, the country can tap experience from Chile and Botswana in avoiding the resource curse. The position of transparency and accountability is confirmed in article 8.1 of the Petroleum Revenue Management Act 2011. Its state that for the purpose of transparency and accountability, the records of petroleum receipts in whatever form, shall simultaneously be published by the Minister in the Gazette and in at least two state owned daily newspapers, within thirty calendar days after the end of the applicable quarter.  [28]   4.3 Resource Management A million question usually posed by many experts is whether Ghana should spend or save windfall revenues from the oil sector. Thus, should revenue management policy be structured towards repayment of Ghanas large foreign borrowing and eradicate capital scarcity and credit spreads, invest in foreign assets through sovereign wealth fund which has the capacity of building economic shock absorbers against volatile oil prices or to invest in domestic capital which has the tendency of promoting growth and structural transformation. In the case of Norway, the government instituted the State Petroleum Fund (SPF) in 1990 to function as both savings and stabilization funds to manage macroeconomic growth and guard against oscillating oil prices. Through prudent economic managements, strong democratic institutions, transparency and conservative fiscal policies, the SPF accumulated substantial wealth which led to consistent budget surpluses and the surging popularity of the Norwegian Model.  [29]  Though economic conditions and priorities between Ghana and Norway are different, Chile a developing economy has similar economic growth and development characteristics to that of Ghana. Like Norway, Chile in 1985 established the Copper Stabilization Fund for the management of its copper revenues and its effective management led to economic booms and poverty reduction between 1990 and 1997. Ghana governments oil revenue from the Jubilee field has four components, a royalty of 5% of gross oil revenues, Ghana National Petroleum Corporation share of 13.75% as oil fields commercial net profits, an additional oil entitlement of 10-25 % of petroleum revenue, net of royalties and the GNPC interest, is accrued if the project rate of return is between 18 and 33% and government levies on company income tax on all net profits of 35 %.  [30]  For effective management of windfall revenues from oil production and drawing experience from Norway, Chile and Botswana, Ghanas Petroleum Revenue Management Act allocates government oil revenues between annual budget and sovereign wealth funds based on benchmark revenue. The Petroleum Act established a Petroleum Holding Fund with Bank of Ghana to receive and disburse all public oil revenues. From the Petroleum Holding Fund, 50-70% is allocated to consolidate the annual budget with a minimum of 70% to be used for investment in eleven prior ity areas including agriculture, human resource, education and health, security, transport and the remaining 30% for consumption. The other 30-50% from the Petroleum Holding Fund goes into the Ghana Petroleum Funds which consist of the Ghana Stabilisation Fund and the Ghana Heritage Fund. The Ghana Stabilisation Fund, constituting a minimum of 70% of the Ghana Petroleum Fund, will be used to cushion the impact on o sustain public expenditure capacity during periods of unanticipated petroleum shortfalls and the remained 30% to be invested as the Ghana Heritage Fund to provide an endowment to support the development for future generations when the petroleum reserves have been depleted.  [31]  These policies, when properly administered and supported with strong democratic institutions can eliminate Ghana from the oil curse. 4.4 Conflict Management As observed in the case of Nigeria, political instability and authority has been a key fundamental issue hindering effective management of oil revenue. This is to say that though the promise of piece of share of the oil cake keeps the nation together, its distribution has plunged the country into political, social and economic instability resulting in high levels of poverty and corruption, militants takeovers of oil facilities and vandalism in the Niger Delta.  [32]  Similar cases are spread across the Middle East where poor management of oil revenue has led to polarization of the economy and economic laxity. Although Ghanas commercial oil discoveries have been made in deep water offshore Western Region, the fact still remains that region is most likely to suffer more in the case of oil spillage. Environmental safety trust funds and care must be taken to avoid social disruptions. From Ghanas own experience, towns such as Obuasi and Akwatia which are well known for the extraction of gold and bauxite have seen little development with respects to the national revenue generated from the area. As a result, there are important discussions on the need to establish Western Region Development Fund to cater for a more responsive regional development to avoid undesired sentiment of marginalisation and alienation. 4.5 Diversification and sustainable Economic Policy A key challenge of windfall revenues is how to avoid or minimize the possible negative effect that spending from oil revenues could have on the non-oil sectors of the economy. This negative effect usually leads to shrinking of non-oil sector by shifting production from exports while imports stay the same, shifting production from import substitutes goods and creating additional imports of goods and services. Unlike Nigeria which has seen a near collapse of export from the agricultural sector after discovery of oil, Indonesia has achieved tremendous improvement in agricultural production.  [33]  Other countries such as Angola, Iraq and Equatorial Guinea have also performed poorly in sustaining agricultural development and food security. Agriculture, services and manufacturing sectors are relatively labour-intensive, with agriculture alone employing about 65% of the work force in most developing countries as compared to the extractive industry , Ghana as a major exporter of cocoa, gold and a relatively growing manufacturing sectors should continue to diversify its productions to build a robust economy capable of sustaining oil price volatility. 5. CONCLUSION Ghana, like other developing countries can effectively manage its oil revenue and use the windfalls as an engine for accelerated development through sustainable planning from upstream, midstream and downstream activities. Major challenges for the country would be how to develop the oil and gas industry with optimal local content and participation, how to provide security for the industry and the overall management of potential revenue from oil and gas production. From a lot diverging experiences, Ghana can only do better in areas many countries have failed in relation to the management of exploration and exploitation of crude oil. Given the fact that crude oil and gas as natural resources are exhaustive and temporary, the broad objective of the country should be to use revenues accrued from oil production in support of the non-oil productive sectors in order to achieve a diversified and stable economic growth. The set-up of the national petroleum regulatory authority responsible for the regulation of all petroleum activities and the creation of a future generation fund and stabilization fund to ensure transparency and equity of benefit for both present and future generations are good initiatives. To maximize potentials from the oil industry, these initiatives should be cushioned by building a supporting human resource capacity, technological transfer and strong contractual, regulatory, legal frameworks.

Traiffic school :: essays research papers fc

Trojan Horses   Ã‚  Ã‚  Ã‚  Ã‚  A numerous amount of people depend on using remote access tools every day weather its to monitor other computers, Help people in large classes that cant get personal assistance, or even just for chatting with them. Every day a back door utility, otherwise known as the Trojan horse, infects hundreds if not even thousands of people over the Internet causing little annoyances to major destruction of a computer.   Ã‚  Ã‚  Ã‚  Ã‚  Trojans are very helpful utilities usually installed on computers networked on a server. With this installed the administrator can do a wide variety of commands on the other computer such as accessing files, looking at the screen, control the mouse, change the system bios and settings, log keys, and just about anything the other user can do.   Ã‚  Ã‚  Ã‚  Ã‚  Many of these utilities are free and can be found on the Internet but if you want one the more sophisticated and better quality you can purchase them. Big companies or places with several networked computers mostly purchase these products. Although this may seem like a really great idea there is also a dark malicious side to it.   Ã‚  Ã‚  Ã‚  Ã‚  These remote administrative utilities have mutated into Backdoor Trojan horses and have cause an enormous amount of damage. These programs are considered viruses my almost every anti virus there is. When a computer is infected the administrator can just about do anything he want to the infected computer. Many of these people call them self’s hackers when in fact an 8-year-old kid can learn how to use these types of programs in a matter of minutes or hours. How can a kid as young as 8 years old learn this kind of technology you might be wondering. Well its very simple and it goes like this.   Ã‚  Ã‚  Ã‚  Ã‚  First the â€Å"hacker† has to download the program off the Internet. Once that is accomplished there are a few things you have to do before you can use it. In most Trojan applications it comes with a file called a server witch is the file that actually infect your computer and an Edit server file with is used to set up the settings of the server. The first step is to change the name of the file to something else like †Mypic.jpg †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦exe† so the person downloading the file wont suspect anything if you tell them it’s a picture. The next step is to set up how the IP (Internet Protocol) address is going to be delivered to you once the file has been executed. Traiffic school :: essays research papers fc Trojan Horses   Ã‚  Ã‚  Ã‚  Ã‚  A numerous amount of people depend on using remote access tools every day weather its to monitor other computers, Help people in large classes that cant get personal assistance, or even just for chatting with them. Every day a back door utility, otherwise known as the Trojan horse, infects hundreds if not even thousands of people over the Internet causing little annoyances to major destruction of a computer.   Ã‚  Ã‚  Ã‚  Ã‚  Trojans are very helpful utilities usually installed on computers networked on a server. With this installed the administrator can do a wide variety of commands on the other computer such as accessing files, looking at the screen, control the mouse, change the system bios and settings, log keys, and just about anything the other user can do.   Ã‚  Ã‚  Ã‚  Ã‚  Many of these utilities are free and can be found on the Internet but if you want one the more sophisticated and better quality you can purchase them. Big companies or places with several networked computers mostly purchase these products. Although this may seem like a really great idea there is also a dark malicious side to it.   Ã‚  Ã‚  Ã‚  Ã‚  These remote administrative utilities have mutated into Backdoor Trojan horses and have cause an enormous amount of damage. These programs are considered viruses my almost every anti virus there is. When a computer is infected the administrator can just about do anything he want to the infected computer. Many of these people call them self’s hackers when in fact an 8-year-old kid can learn how to use these types of programs in a matter of minutes or hours. How can a kid as young as 8 years old learn this kind of technology you might be wondering. Well its very simple and it goes like this.   Ã‚  Ã‚  Ã‚  Ã‚  First the â€Å"hacker† has to download the program off the Internet. Once that is accomplished there are a few things you have to do before you can use it. In most Trojan applications it comes with a file called a server witch is the file that actually infect your computer and an Edit server file with is used to set up the settings of the server. The first step is to change the name of the file to something else like †Mypic.jpg †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦exe† so the person downloading the file wont suspect anything if you tell them it’s a picture. The next step is to set up how the IP (Internet Protocol) address is going to be delivered to you once the file has been executed.

Mafia - A History Essay -- essays research papers

Throughout history, crime has existed in many different forms and has been committed by not only individuals, but by groups as well. Crime is something that knows no boundaries; it exists in all cultures, is committed by all races, and has existed in all time periods. Crime exists as a part of the economic institution and is a lifestyle for many people. Crime also exists in both organized and un organized forms. Since the early 1900's, "organized" crime has existed in the United States. The following will show where, when, and why the Mafia came to the United States, who organized it in the United States, and how it differed from its origins in the European mafia. By showing this you will see how this specific type of organized crime has In the ninth century, Arab forces occupied Sicily. The native Sicilians were oppressed and took refuge in the surrounding hills. The Sicilians formed a secret society to unite the natives against the Arab and Norman invaders. This secret so ciety was called Mafia after the Arabic word for refuge. The society's intentions were to create a sense of family based on ancestry and Sicilian heritage. In the 1700's, pictures of a black hand were distributed to the wealthy. This was an unspoken request for an amount of money in return for protection. If the money was not paid, the recipients could expect violence such as kidnappings, bombings, and murder. By the nineteenth century, this society grew larger and more criminally oriented. In 1876, Mafia Don Rafael Palizzolo, ran for political office in Sicily. He forced the voters to vote for him under gunpoint. After being elected into office, he promoted Mafia Don Crispi as Prime Minister. Together the two put Sicily under government control and funneled government funds to the society known as the Mafia. In the 1800's, New Orleans was the largest Mafia site in the United States. It was while investigating the murder of an Italian immigrant that the current Police Chief, David H ennessey discovered the existence of this secret society. Police Chief Hennessey was assassinated before this murder case could go to trial. Twelve men were charged with this assassination but were lynched by a newly formed vigilante group. The Italian Ambassador demanded that the vigilantes be tried. President Harrison who disproved of the vigilantes and gave a large cash settlement to the families ... ...ia consists of a large group of glorified thieves, pickpockets and murderers. Although it began with the adoption of much of the Sicilian heritage it has evolved into an organization that's sole purpose is to make money using any illegal means possible. The members of the American Mafia use extortion, bootlegging, prostitution, gambling, kidnapping, and murder to achieve their ends. The above research has shown that the Mafia has become a wide spread problem. The Mafia has continued to grow and infest our society from the early 1900's. It continues to exploit and destroy the honest citizens of our country. Now, these criminal organizations not only control the adults of our communities but also have begun, through the sale and distribution of narcotics, to control our children. Crime organizations must be stopped however this is a difficult task. They have infiltrated members of our government and law enforcement agencies with the lure of money. Unfortunately, crime does pay in m any instances. It is up to each of us to not look the other way, but be aware that there are really no victimless crimes. One way or another, we all pay either by higher taxes or by a more violent society.

Employment Rights and Responsibilities Essay

1.1 Below is a list of the aspects of employment covered by law: Minimum wage Hours worked Discrimination Health and safety Holiday entitlements Redundancy and dismissal Training Disciplinary procedures Union rights and consultation Maternity leave Read more: List the aspects of employment covered by law essay 1.2 Below is a list of the main features of current employment legislation Employment Act 1996 Equalities and Discrimination laws Employment Act 2008 Health and safety legislation at work Act 1974 1.3 Why do legislation relating to employment exists? The reason employment law exist is to stop the exploitation of workers by their employers, and to ensure that the employees rights are being followed. If these law didn’t exists them employer would be took advantage of and may not be treated correctly and fairly. The laws cover all aspects that could arise, weither this involves age, gender, disability. The laws protect employees from unfair bosses. if there wasn’t laws then there would be no rules, and companies could do whatever they want. These legislation are also in place to support employers. 1.4 Below are sources and types of information and advice available in relation to employment responsibilities and rights: There are many places you can get information from these could include: †¢Web sites †¢Books †¢Colleagues †¢Manager †¢Information leaflets †¢Citizens Advice Bureau †¢unions 2.1 Describe the terms and conditions of own contract of employment My contract of employment covers Job Location, as regards to where I am based in my employment. A job description, which describes the duties and responsibilities of my role as a care assistant , Probationary period, this confirms length of probationary period which is 3 month then a full contract will be offered , it will include what is expected of me within that period and also what happens at the end of the probationary period. A description of how much I will be paid, any possible pay raises dependant on gaining certain qualifications. Payroll procedures, this describes how I will be paid, how often and when I will be paid, pay slip information, about the company’s rights to make deductions if over paid or if you left and owed holiday/money for training or CRB. It will also include information about Hours, this is information on hours I am expected to do and break entitlements. It will describe my holiday entitlement, how to book it and when the leave year commences and ends. It will also include information on length of notice needed to terminate employment by myself or company. It includes information on training states that I am required to attend mandatory training and about the possibilities of further training. Sickness arrangements, details the procedure to follow if I am ill and statutory sick pay entitlements. Confidentiality is included explain the need for  confidentiality due to sensitive nature of the business whilst working and after leaving. Data protection, informs of the need for the company to hold personal information on you. 2.2 Describe the information shown on our own pay statement There is a lot of information shown on your pay statement, the amount of wage before any deduction (gross wage) and also your wage after deductions, the amount of tax and national insurance you have paid, your pay statement will also include your national insurance number, your tax code, your pay rate and also any additional information regarding your pay for example sick pay, holiday pay and over time. 2.3 The procedure to follow in event of a grievance When you have a grievance, you should write to your employer giving them details of your grievance. Include in your letter how you would like your employer to resolve the problem. Date the letter and keep a copy for yourself. Your employer should arrange an initial meeting to discuss your grievance. The main purpose of the meeting should be to establish the facts and find a way to resolve the problem. You have a legal right to take a representative to the meeting with you. To exercise this right, you must make a request to your employer that someone comes with you. Your representative could be, a colleague, union official, or solicitor. After the meeting your employer should, without unreasonable delay, write to you with their decision. They should set out, where appropriate, what action they intend to take to resolve the grievance. 2.4 Identify the personal information that must be kept up to date with own employer There are several things that must be kept up to date with your employer these include: †¢ Name †¢ Address †¢ next of kin †¢ contact number †¢ Education and qualifications 1. List the types of information that are held on your personal record and say why you think they are needed Data an employer can keep about an employee includes: Name Address Date of birth Sex Education and qualifications Work experience National Insurance number Tax code Details of any known disability Emergency contact details They will also keep details about an employee such as: Employment history with the organisation Employment terms and conditions Any accidents connected with work Any training taken Any disciplinary action 2. Who should you inform if you are changing your personal details? You should always keep your employer informed of any changes in your personal details so that their records are up to date and correct, if you have a change in personal details you should inform your manager as soon as  possible so that they information they have for you is correct, this is very important in case of an emergency. 3. How should your records be stored and who has a right to see them? Your personal records should be stored safely and securely they should be locked away so that no one can read them, if they are stored on a computer the computer should be password protected. Only your employer and yourself have a right to see your personal records unless you give permission for other people to see them. 2.5 Explain agreed ways of working with employer The agreed ways of working are the codes and policies provided by the employer for the care worker to follow these will include legislation, codes of conducts and employer’s policies and procedures that all care workers should follow when working in a care home setting. It is the responsibility of the care workers to work within the policy guidelines provided and also to ensuring that they are working at the standard expected of them, it is a legal requirement to follow policies and procedures.

Mass Marketing and Mass Customization Essay

1. Stragetic Marketing In its strategic role, marketing focuses on business’s intentions in a market and the means and timing of realizing those intentions. The strategic role of marketing is quite different from marketing management, which deals with developing, implementing, and directing programs to achieve designated intentions 1.1 Concept of strategic marketing As shown above, the marketing function plays at different levels in the organization. At the corporate level, marketing inputs (competitive analysis, market dynamics, and environmental shifts) are essential for formulating a corporate strategic plan. Marketing represents the boundary between the marketplace and the company, and knowledge of current and emerging happenings in the marketplace are extremely important in any strategic planning exercises. At the other end of the scale, marketing management deals with the formulation and implementation of marketing programs to support the perspectives of strategic marketing, referring to marketing strategy of a product/market. This time, marketing strategy is developed at the business unit level. Marketing’s Role in the Organization Organizational level Role of Marketing Formal Name Corporate Provide customer and competitive perspective for corporate strategic planning Corporate marketing Business unit Assist in the development of strategic perspective of the business unit to direct its future course Strategic marketing Product/market Formulate and implement marketing programs Marketing management Together, the strategic three Cs form the marketing strategy triangle. All  three Cs-customer, corporation, and competition- are dynamic, living creatures with their own objectives to pursue. If what the customer wants doesn’t match the needs of the corporation, the latter’s long-term viability may be at stake. Positive matching of the needs and objectives of customer and corporation is required for a lasting good relationship. But such matching is relative, and if the competition is able to offer a better match, the corporation will be at a disadvantage over time. In other words, the matching of needs between customer and corporation must not only be positive, it must be better or stronger than the match between the customer and the competitor. When the corporation’s approach to their customer is identical to that of the competition, the customer cannot differentiate between them. The result could be a price war that may satisfy the customer’s but not t he corporation’s needs. In summary, marketing strategy, in terms of these three key constituents, must be defined as an endeavor by a corporation to differentiate itself positively from its competitors, using its relative corporate strengths to better satisfy customer needs in a given environmental setting. 1.2 Example for marketing strategy 1.2.1 Around the World There are a lot of corporations succeed in marketing strategy. The most highlight one is Samsung. Just a few years ago Samsung was struggling to catch up in the smartphone market. Now it makes more of them than anybody else and has Apple on the back foot, in addition to being the world’s largest technology company by revenue. Samsung’s aggression has gotten it into trouble in the past, losing a high profile case to Apple for imitating its design. But the reputation hit and the fine were a small price to pay. The company pivots and produces quickly, coming out with a variety of devices. It sees what the market responds to, pushes successes, and kills failures. And now, rather than just providing a cheaper and lesser iPhone, it’s differentiated itself with larger screens, different features, successful marketing, and delivering what consumers want. The Note is a perfect example. The company found through market research that Asian-language speakers in particular wa nted a device that they could hand-write on, because drawing characters is easier with a pen. The result was a combination phone/tablet (â€Å"phablet†) that’s been an unexpected hit. 1.2.2 Vietnam In Vietnam, the marketing strategy has just started in 2006 (as Vietnam joined WTO). Therefore, marketing strategy could count on the fingers of one hand. But there still are some corporations do that. As we know they are ICP, THP, and Vinamilk†¦ To Vinamilk, at the beginning, Vinamilk just paid their intension in distribution. But later, the most important thing that they concerned about is to build the trust and quality (especially after the melamine incident) As the quality is acquired, Vinamilk makes a further step forward in building the trust in their customers. In order to do that, they aim to produce milk from domestic initiative through developing and supporting farmers in their dairy herds. After the melamine incident, it makes a positive impact on Vinamilk. So that Vinamilk can make a further step to increase customers’ awareness in products’ quality. In 2011, Vinamilk went in making trust by cooperating with well-known milk and nutrition research center s. In that way, Vinamilk can be more proactive in meeting the milk and nutrition which suited the Vietnamese. 2. Mass marketing 2.1 Definition Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. Companies use mass marketing to promote a single product or service to as many people as possible without differentiating how various segments of the market might respond. For example, a fast-food chain might offer the same hamburger promotion at all of its franchises to create a demand for its new product. The idea is to broadcast a message that will reach the largest number of people possible. By reaching the largest audience possible, exposure to the product is maximized. In theory, this would directly correlate with a larger number of sales or buy in to the product. It is the technique of trying to spread our marketing message to anyone and everyone who are willing to listen. It enables us to reach a wide range of services to take any job that comes on our way. Some examples of mass marketing strategies would be direct mail, yellow page ads, billboards, radio ads, free dinner seminars, etc A mass market is a general population which can be targeted at wide for the sales and marketing of a product. A  mass market is broad in nature and is not categorized by demographics. For example – Automobiles – cars and two wheelers, usually target the mass markets with heterogeneous ages, locations and preferences. . However these mass markets can be further diversified into smaller segments. Products which target a mass market generally vary their promotion strategies according to the market. Example – An automobile company or a telecom company targets a mass market. However each individual might have a different preference for automobiles or telecom service providers. Does within the mass market, there exist individual segments. A smart marketer will try to promote his product to the biggest chunk of the mass market. For example – In soft drinks, Pepsi is targeting the youth, but on the other hand coke is targeting whole families through defining values. Thus coke has a bigger market and it is a more widely recognized brand when compared to Pepsi. 2.2 Purpose The purposes of undifferentiated marketing are several. Mass marketing focuses on high sales and low prices. It aims to provide products and services that will appeal to the whole market.It announces the presence of your small business and products to the general public and attracts as many eyes to the brand as possible. By doing so, it allows you to gauge which segments of the market are most interested in your brand and adjust your marketing to target them more specifically. Mass marketing also saves the expense of market research and targeted campaigns by allowing you to reach the market as a whole and fine tune your efforts later on once revenue is comfortably consistent.Henry Ford realized this when he created the Model T. Before him, the automobile was a niche product for the wealthy. Ford developed a vehicle that was accessible to all and made millions. The reason mass marketing strategies work at all is because at any given time, there is approximately 3 percent of the market that is actively looking for what it is you have to offer. For example, 3 percent of people are actively in the market, as we speak, for a new car, a new home or maybe even a new advisor. Mass marketing strategies rely on this 3 percent to give you a return on your investment. To be successful utilizing these strategies, you have to invest a significant amount of time and money upfront to see any response. Many advisors spend a lot of years and money competing with other advisors in their market over this small â€Å"need help now† market. 2.3 Background Mass marketing has its origins in the 1920s with the inception of mass radio use. This gave corporations an opportunity to appeal to a wide variety of potential customers. Due to this, variety marketing had to be changed in order to persuade a wide audience with different needs into buying the same thing. It has developed over the years into a worldwide multi-billion dollar industry. Although sagging in the Great Depression it regained popularity and continued to expand through the 40s and 50s. It slowed during the anti-capitalist movements of the 60’s and 70’s before coming back stronger than before in the 80’s, 90’s and today. These trends are due to corresponding upswings in mass media, the parent of mass marketing. For most of the twentieth century, major consumer-products companies held fast to mass marketing- mass-producing, mass distributing and mass promoting about the same product in about the same way to all consumers. Mass marketing creates the largest potential market, which leads to lowered costs. It is also called overall marketing. 2.4 Products For certain types of widely consumed items such asnecessities, furniture, artwork, automobiles, residential communities, soft drinks and personal computers,†¦mass marketing approach makes the most sense. Typically, things which are perceived to be necessary to the consumer are subject to mass marketing. Resources of mass marketing provide cost-effective marketing solutions for small and micro businesses, including start-ups. For example, toothpaste isn’t marketed to one particular market segment.It is sold in huge quantities. A company or individual who manufactures toothpaste wishes to get more people to buy their particular brand over another. The goal is that when a consumer has the option to select a tube of toothpaste, he would remember the product that was marketed. Often, this type of general appeal is supported by positive, emotional settings, and a great many reinforcers at the point of purchase. Walk through any supermarket, and you will observe hundreds of food products that are perceived as nearly identical by the consumer and are treated as such by the producer, especially generic items. Many mass marketed items are considered staple items. These are items people  are accustomed to buying new when their old ones are used up. Even â€Å"products† like politicians and services from professions such as law, chiropractic and medicine, are subject to mass marketing. A company that sells affordably priced products that appeal to a wide variety of consumers. Mass market retailers are not necessarily known for selling durable, high-quality merchandise or for having exceptional customer service, but they do meet consumers’ wants and needs, at reasonable prices. Examples of mass market retailers include big box stores such as Target, Sam’s Club and Best Buy, as well as brands like Levi Strauss and Gap, and e-retailers like Amazon. Supermarket, drugstore, mass merchandise and warehouse chains, are all considered mass market retailers. 2.5 Shotgun Approach The shotgun theory is an approach of mass marketing. It involves reaching as many people as you can through television, cable and radio. On the Web, it refers to a lot of advertising done through banners to text ads in as many websites as you can, in order to get enough eyeballs that will hopefully turn into sales. An example of shotgun marketing would be to simply place an ad on primetime television, without focusing on any specific group of audience. A shotgun approach increases the odds of hitting a target when it is more difficult to focus. 2.6 Strategy â€Å"All things to all people† It is the technique of trying to spread our marketing message to anyone and everyone who are willing to listen. A truckload of general advertising is done to the mass market in the hope that some of them will hit a target. It enables us to reach a wide range of services to take any job that comes on our way; and ultimately we become a â€Å"jack of all trades and a master of none†. Mass marketing quite simply targets the masses without any concern over addressing different needs and desires of different segments of the population. Mass marketing can be effective for products that are helpful to the majority of people. Advertisers often combine more than one type of ad around a single theme or slogan to help the product become more familiar with consumers. Companies aim mass marketing at the total market for a particular product. With an un-segmented strategy a firm develops a single marketing mix – one combination of product, price, promotion and  distribution. Compan ies that adopt mass marketing take an undifferentiated approach that assume that all customers in the market have similar need and wants that can be reasonably satisfied with a single marketing program. Coca-Cola, for example was available in only one flavor and in one type of bottle. Another example of mass marketing was Henry Ford’s offer to consumers of only one car Model-T in just one color. 2.7 Advantages and disavantages 2.7.1 Advantages Product Life Cycle A mass marketing approach may offer an advantage in cases where a product has reached the end of its life cycle. A product’s life cycle charts its course within a consumer market, from its first appearance on the market to increasing sales followed by its eventual decline in popularity or demand. A decline in sales typically marks the end of a product’s life cycle, regardless of what type of marketing approach you used. At the beginning of the life cycle, businesses may use mass marketing approach to obtain the most sales possible from targeted consumer markets. Once sales start to slow, these marketing approaches show little potential for increasing sales. By using mass marketing approach at the end of a product’s life cycle, businesses may increase the likelihood of sales by making a product available to other market sectors. Economies of scale When applying the mass marketing approach, the companies are able to produce in large scale. This requires that companies have to invest in the modern equipment, improve leadership. Moreover, the production processes need to be standardized in order to gain the economies of scale. For example: Advertising messages by mass media can reach millions of viewers in a single showing, and economies of scale make mass distribution cheaper than regional deliveries Spreading of risk When investment in capital is scattered, the companies can minimize changes of demand. For example, if one segment is crashed, this is likely to be compensated by other segments. Brand awareness and value When applying mass marketing approach, your brand will appear in many segment markets. This will help your company build a strong brand. For example: Hoang Anh Gia Lai has been a wood manufacturing company since 1990. In 2009, this company invested in estate and succeeded quickly thanks to this famous brand 2.7.2 Disadvantage Marketing cost When applying mass marketing approach, companies have to implement the promotion strategies such as: advertising, public relation (PR). For example: when introducing toothpaste product P/S, Unilever implements advertising campaign on national television channels, even on local television channels. According to experts, brands that are as large as P/S, are advertised 30-40 times in a single day on VTV3 channel. The price of a single advertising range is between 7 million vnd to 40 million vnd in accordance with advertising time. It is just a single channel; in fact, P/S has also been advertised on VTV1, VTV2, and many local channels such as DRT†¦ And in addition, Unilever also has to pay for banner cost, labor cost†¦ And P/S is also a single Unilever’s product. Therefore, Unilever spends millions of dollar a day on advertising. Research and development cost and fierce completion Today, technology has become the most important factor in business. This factor is vital factor especially for market leaders. In many cases, the new products of competitor are able to dominate market, even are able to make your products disappear. For example: Kodak is a photography company. While Kodak is competing with Fuji, a photography company from Japan, the invention of digital camera almost makes those companies to be in bankruptcy. Another example, Unilever and many detergent manufacturers are anxious about the invention of ultrasonic washing machine. This may lead to the disappearance of Omo (products of Unilever) Market research cost Today, when the supply of many commodities overcomes the demand, the society changes from manufacturer society to consumptive society. The marketing concept also changes. The manufacturers, now, have to find out the needs of customer, and try to satisfy them. The manufacturers no longer pay attention  about how to find out markets to sell their products, therefore, they try to produce as much as possible. And in order to satisfy diverse needs, companies have to spend much time and money on market research activities such as population census, level of economic growth, demography, culture, polity, national policy†¦ 3 Mass customization 3.1 Definition Mass customization was first popularized in 1993 by B. Joseph Pine II in his book â€Å"Mass Customization – The new Frontier in Business competition† and defined as â€Å"developing, producing, marketing and delivering affordable goods and services with enough variety and customization that nearly everyone finds exactly what they want† Indeed, mass customization did not become a tangible innovative business trend until the second half of the 2000’s thanks to rapid manufacturing and information technologies and more structured customer-manufacturer interaction methods A completed definition appeared. Mass customization, in marketing, manufacturing and management, is the use of flexible computer-aided manufacturing systems to produce custom output. Those systems combine the low unit costs of mass production processes with the flexibility of individual customization. Mass customization has become particularly important within the fashion industry, where ther e is an increasing demand for personalized clothes, handbags, shoes etc. 3.2 Characters of mass customization †¢ It is an evolution of mass production, which seeks to answer customers’ needs, requirements and wishes for having individualized and personalized goods and services. This also implies the production of high quantity at low costs. †¢ It leverages on new information technologies and innovative manufacturing processes to ensure high volumes at low cost; It produces goods and services to meet individual customer’s needs with near mass production efficiency† 3.3 Key success factors of mass customization Customer sensitivity. Refers to customer demands for individualized and customized products, which depends on two main factors: 1) Degree of customer’s sacrifices (how much he is willing to pay and how long he is willing to wait); 2) Firm’s ability to produce according to customer’s  specifications within a reasonable time and cost limits. Process amenability. Manufacturing technology and information technologies must be available for mass customization systems and products must be designed to be customizable. Competitive environment. Market conditions will support competitive environment. Being the first to implement mass customization in a particular industry may lead to gaining competitive advantage but when mass customization becomes more common, there are fewer opportunities to achieve that. Organizational readiness. Organizational readiness refers to the firm’s attitudes, culture and resources. The firm’s management should be open to new ide as and aggressive in competitive advantage and the promotion of a culture through the development of networks, new products and process technologies. 3.4 Example In 1996, Dell drew people’s attention to completely-new computer marketing strategy called â€Å"Build-to-order†: Marketers must first consult with customers to determine their requirements, then realize exactly what customers need and finally, use the information in product design processes. Dell Computer was also eager to use this method very successfully in building a database for their website. They allowed individual customers to assemble and purchase computers and accessories directly via the website www.dell.com. In 2000, Dell’s revenue reached $ 50 million per day. In 2001, Dell surpassed IBM to become the multinational computer technology company having the largest market share in the world. The success of Dell shows trends and demands to shift from mass production to mass customization. A typical example can be found easily through fast food outlets providing â€Å"burger† and chips at a low price. However, until 1995, this model became backward to market growth. Therefore, McDonald’s quickly shifted from mass production to customer requirements. McDonald’s added meatballs, pizza, sandwich, apple pies and ice cream to their menus. Moreover, the menu is suitable for each country and is written in many languages. For example about Big Macs (hamburgers sold by McDonald’s) in India where the majority of people are Islamic, pork is replaced with lamb on the menu, and drinks also diversify with beer and wine beside Coca Cola , Pepsi and 7 Up . The size of the glass also varies by regions: large glasses of water in the U.S. and smaller glasses in Asian countries. The present success of McDonald all  over the world shows a good change in their strategy. 3.5 Advantages and disadvantages 3.5.1 Advantages Benefits to the economy Applying the method â€Å"build to order†, no goods are actually made until the buyers send an order. Unwanted and out-of-date products, which are wasted to our limited resources, are eliminated. Because mass customization uses â€Å"build-to-order†, which requires a very short lead time from the receipt of the customer’s order to the delivery of the product, speedy response and perfect coordination of all types of input is necessary. Therefore, it would be suitable for the company’s functional departments such as procurement, manufacture, assembly and logistics to be addressed which market nears the customer. Specalization will save our resources because it reduces cost and time despite of mass production. Blue-collar workers (people who do physical work in industry) in developed countries will benefit as they have more jobs in their local without going to any far countries. Manufacturers, who always want to sell to large populations of developing countri es, believe that their local subsidiaries are able to independently meet the needs of that market without direct producing from parent company. Therefore, developing economies will also benefit as more knowledge-based jobs moved to their countries. Benefits to manufacturers By applying mass customization and â€Å"build to order† strategies, products are only manufactured when a customer order is received. As nothing is produced until an order is received, there are huge saved successes to be harvested by eliminating of unsold goods, goods in process and raw materials. In the case of Dell, payment is collected upfront when the customised order is received. Therefore, the company’s cash flow position improves and financial risk is reduced. Tseng and Jiao (1996) pointed out that in high volume production; mass production shows an advantage due to the economy of scale. However, with low to medium volume production, where production quantity cannot give remarkable result to buyer’s profits, customers are willing to pay more because their special and divers needs are satisfied. Consequently, small and medium enterprises, that have difficulty achieving economy of  scale, have the most to gain from mass customisation. In taking a custome r order, closed information about the customer’s preferences is collected thus generating a profile of the customer. By keeping profiles of all customers in a database, the company is able to design a â€Å"customised marketing† strategy for each individual customer. More importantly, knowledge of the customer’s profile allows the company to better manage the relationship it has with the customer. This stage also helps the company reduce the cost for market research. Benefits to customers The most obvious benefit to the customers is that goods that can meet the exact needs and wants of an individual are available at prices comparable to those of standard mass produced goods. Fiore et al. (2001) state that in the fashion apparel industry, the process of configuring and designing clothes by themselves proves to be a stimulating experience. The sheer novelty, intriguing application of advanced technology such as body scanning and pleasure from involvement in the creative process may prove as desirable as the apparel itself. As build to order becomes the norm in industry, customers can expect shorter lead-time to delivery. Long wait for goods due to out of stock situation would no longer occur. 3.5.2 Disadvantages Drawbacks for the customers A major concern of customers is whether there would be higher prices for customised product. In short to medium term, pricing would likely be higher than mass produced goods. In the longer term, when mass customisers compete among themselves, prices are expected to fall. A key disadvantage of customised goods is the difficulty in comparing between suppliers. Different suppliers rarely offer the same options for their goods. Therefore, some benefits of sharing information between customers are lost. Consequently, the lack of comparison and competition may result in higher prices for customised products than mass-produce ones. Suppliers are likely to apply value-based pricing rather than cost-based pricing. In value-based pricing, price is set based on the feeling value that customers think about goods. In cost-based pricing, the price is set based on the actual cost of production. However, this disadvantage to the customer is an advantage to the manufacturer who gains a higher profit on customised product. Because the  customer is given multiple choices product, identifying the real cost of the customized product may prove difficult. When the number of product options increases, so does the complexity of cost estimation. To separate the risk of costing, manufacturers may place higher profit on all features of the products. Lack of product knowledge by some customers may result in wrong details and unwanted products. There is also increase in the performance of the customised product due to lack of comparison. Helping customer to learn how to configure the products is an additional unpredicted cost. Entering into the privacy of customers can be a major concern. Personal information is extracted during product detail stage and set database. The information is then sold to other suppliers without previous agreement of the customers; this company may have to be faced with punishment. Drawbacks for manufactures & the economy Although there are many substantial researches into the subject, there are very few actual successful organisations that a working framework can be modelled coherently. A key problem of mass customisation is deciding on the options for customers. Gilmore and Pine (1997a) warned that customisation options should be restricted to limit options for customers to choose, in order to avoid wasteful efforts. Another difficulty is too definite the amount that the customer is willing to pay for functional goods. Mass customisation faces the hard task of changing their organisational structure and culture. When the progress go wrongly, factory productivity and capacity planning can be seriously affected. The complexity of supporting multiple types of product can result in increased cost due to: lower worker, higher machinery cost and higher inventories of goods in process and finished goods. Other concerns are constant re-training demand, production delays and product quality issues. Substanti al investment in information technology is required to create the close relation between all organisation’s value chain and external suppliers and intermediaries. As information technology becomes obsolete (out-of-date) fairly quick, keeping the information infrastructure can increase cost. Approriate market players, whose strategy is to focus on small part of the market, will be the biggest losers. Mass customisation organisations are able to enter all parts of the market, at mass production pricing. Market manufacturers that do not change will not survive. Michael  Cox, chief economist at the Federal Reserve Bank of Dallas, in concurrence with Toffler lamented that â€Å"If you don’t customize, you’re going to lose business in today’s marketplace.† (Wall Street Journal, April 29, 1999, pp. A1). Finally, we may have a remarkable situation, where the market is dominated by a few super efficient mass customisation organisations. Entering into the privacy of customers can be a major concern. Personal information is extracted during product detail stage and set database. The information is then sold to other suppliers without previous agreement of the customers; this company may have to be faced with punishment. 4 Mass Marketing and Mass Customization 1. Goal -to appeal to an entire market, create the largest potential market and reach the highest turnover. -Delivering goods and services at prices low enough that nearly everyone can afford them. -to meet consumers’ diverse and changing needs at near mass production prices. -Delivering affordable goods and services with enough variety and customization that nearly everyone finds exactly what they want. 2. Strategy -using one basic marketing strategy to approach the entire market. -using different methods designed to target each specific population segment. Because Mass Marketing is a market coverage technique that does not distinguish or recognize any substantial differences between customer segments, it only use one basic marketing (single marketing mix) strategy by utilizing mass distribution and mass promotion to appeal the entire market place. On the contrary, mass customization uses many different methods to satisfy each specific customer segment. There are 4 types of mass customization (which are Collaborative Customization, Adaptive Customization, Transparent Customization and Cosmetic Customization) and in each type; the company has different ways to communicate with customers. For Collaborative Customization, the company works in partnership with individual customers to develop precise product offerings to best suit each  customer’s needs. For Adaptive Customization, the company produces standardized products that are customizable by the end-user. Transparent Customization is where the company provides unique products to individual customers without overtly stating the products are customized. And Cosmetic Customization produces standardized products but market the products in different ways to various customers. 3. Tools -utilizing mass distribution and mass media. -using technologies such as computerization, internet, product modularization, and lean production. Mass marketing tries to spread the marketing message to anyone and everyone who are willing to listen and let its products/services known by the greatest number of people so that it can reach potential customers. Therefore, mass media and mass distribution are good tools for the strategy. Businesses can reach the mass market with advertising messages through a variety of media. Radio is the oldest mass market medium. Television quickly took a dominant role as the mass medium of choice of a large number of businesses. Television remained the most effective means of reaching mass market audiences until innovations in technology and the Internet began to change the game around the turn of the 21st century. Newspapers are also a traditional mass market medium, although not as effective as radio or television due to the regional or biased nature of individual publications. Mass customization concentrates on using technologies (such as computerization, internet, product modularization, and lean production) in order to make products that really meet customer’s needs and be able to quickly produce an item only when an order is received. 4. Products -standardized products built to inventory. -long product life cycles -standardized modules assembled based on customers’ needs. -short product life cycles Mass marketing aims to attract all kinds of buyers by producing and distributing the one best product at the lowest possible price; no product  is made specially for one person or a group of people. Therefore, the products must be standardized to make sure that the vendor can sell their goods to a large number of customers. Typically, things which are perceived to be necessary/essential to the consumer are subject to mass marketing. It focuses on products that have little change in customer’s demand, so the life cycles of products are long. In mass customization, products are made to satisfied different customer segment, it also have standardization but for modules to be assembled and made complete products based on customer’s need. Because the mass customization produces goods in response to volatile market demand, the life cycles of products is short. 5. Economics -Economies of scale. -Economies of scope and customer integration. An economy of scale means the decrease in unit cost of a product or service resulting from large-scale operations and it plays an important role in mass marketing. When applying the mass marketing approach, the companies are able to produce in large scale. Advertising messages broadcast over mass media can reach millions of audiences in a single showing, and economies of scale make mass distribution cheaper than regional deliveries. Economies of scope are conceptually similar to economies of scale. Whereas economies of scale for a firm primarily refers to reductions in the average cost (cost per unit) associated with increasing the scale of production for a single product type, economies of scope refers to lowering the average cost for a firm in producing two or more products. In mass customization, the product customization concepts and design schemes are determined and agreed between customers and manufacturers. Moreover, by sharing demand and supply information, supply chain partn ers can better utilize production resources in response to volatile market demand. The integration of customer in manufacturing really helps to make products with reasonable and affordable prices. 6. Customer involvement -customers are passively involved in the value chain. -customers are actively integrated into the value chain. In Mass Marketing, products are made before there are orders from customers and they just receive products’ information through mass media like newspaper, TV or internet; then make decisions to buy goods or not. In other words, mass marketing is where the vendor offers a product on a ‘take it or leave it’ basis, so customers are passively involved in the value chain. In Mass Customization, there are many applications including software-based product configurations that allow end-users to add and/or change certain functionalities of a core product. This involvement of the customer in the design and production stage means that the customer becomes a â€Å"prosumer† as described by futurologist Alvin Toffler in the 1970 book, ‘Future Shock’. The â€Å"prosumer† is producer and consumer in concert, defining and producing the product. This type of customization is called Collaborative customization and the customers are really involved in the value chain of products. 7. Type of business -big enterprises. -small and medium enterprises. To carry out a mass marketing strategy, a company must have a strong finance to pay for heavy advertising costs, establishing brands and. The company has to pay a large amount of money on mass media for keep its image in public eyes. Whereas, in mass customization, thanks to the build-to-order method (products are only manufactured when a customer order is received), the company can reduce the cost of a customized products and avoid unsold products. Moreover, the company creates specific marketing strategies to reach different customer segments, so it can really understand the customer’s needs and keep good relationship with them. This also helps the company reduce the cost for market research. This is an advantage for small and medium enterprises to start their business with limited resources. 5 Which one is dead? Mass marketing strategy is trying to reach market in greater areas by using single marketing strategy. The advantages of this strategy is in terms of low cost in production costs and tends to masters market monopolistic ally – as well as – can close all markets from competitors. In the past, mass  marketing was a relatively common and successful approach. The classic example given is the Ford Motor Company with their standard offering of the Model T Ford, which is the only product they sold for many years and it was only provided in one color (black). Nowadays, mass marketing is facing to the death because of several challenges below: Various segmented market and different demand of customer Today’s marketplaces are individualized, customized, and personalized. A single product offering, therefore, cannot fully satisfy the diverse needs of all consumers in a market and consumers with unsatisfied needs expose businesses to challenges by competitors who are able to identify and fulfill consumer needs more precisely. In fact, markets for new products typically begin with one competitor offering a single product, and then gradually splinter into segments as competitors enter the market with products and marketing messages targeted at groups of consumers the original producer may have missed. These new competitors are able to enter a market ostensibly controlled by an established competitor because they can identify and meet the needs of unsatisfied customer segments. In recent times, the proliferation of computerized customer databases has worked to drive marketing toward ever-more-narrowly focused market segments The ineffiecience of communication to customer Mass marketing is an attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media. Also called undifferentiated marketing, it maximizes products advertising to consumers. Unlike niche marketing, that targets markets and audiences via research and analytical techniques; mass marketing advertises products to a large audience. Until recently, marketers have pretty much taken a â€Å"mass media† approach to their efforts: Blast out as many marketing messages as possible on every medium available as often as you can afford it. In an era when it’s not really possible to learn anything about the audience and their tastes, this crude shotgun method of attack is pretty much the only option. Mass marketing tactics are really just slightly more sophisticated versions of standing on the street corner yelling at people who walk by, hoping that some small percentage of them might be interested in what you have to say. The development of the Internet and social media Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience, exposure to the product is maximized. In the new millennium, the Internet – a mass communications medium- is more and more developing. Besides, it also changes the way people approach new products. The Internet has allowed people to reach out to each other and becomes a powerful force of one. Through ‘world wide web’ and social media, customers are able to connect with others who have similar interest, share experiences about products, complain about poor performing products or even become brand advocates.. Thereore, customers – not mass maketing tools – have influence on their decision buying products themselves. The Mass marketing could be coming to an end replaced by a new era of personal marketing. The businesses should make the right marketing strategy to approach their targets. VII. Conclusion Mass marketing is old school marketing. No longer can businesses afford to blindly send large volume of the same messages to unqualified recipients. Nor can they afford to treat each customer to same way. Yet many businesses still practice these useless exercises. Plenty of businesses practice bad marketing on a regular basis. It’s wasteful and it produces negative effects. With an unfocused target, the wrong people will get the wrong message. As a result, marketing dollars will be wasted. Prospective elients may look unfavorably on your business because you appear to be careless, desperate, or just plain clueless, and no one wants to work with a business like that. Customers can’t be treated anonymously. One of the keys to successful marketing and sales understands your customer’s needs and pains, and how to better serve them. Personalized marketing will help businesses address these customer needs. Today, when more and more industries move towards creating mark ets of one, the satisfaction of increasingly individualized consumer demand is a challenge faced by many manufacturing organizations. Consequentially, this situation has led to a rapid growth in the attention given to mass customization for the fulfillment of individual consumer requirements. Customer co-design and integration are the keys to  mass customization. This is the core element that differentiates mass customization from other strategies like lean management or agile manufacturing. With today’s information technology, mass customization customers can be included into the value creation chain by defining, configuring or modifying an individual order. Though an interactive website customers can configure specifications of the product or service, packaging and even delivery options. The use of build-to-order methods, where an item is not constructed until an order is received, is an important factor in minimising the cost of a customized product. Mass customization is a reality because it is an attractive strategy for both manufacturers and customers. Producers are able to reduce their inventories a nd manufacturing overhead costs, eliminate waste in their supply chains, and obtain more accurate information about demand. Including the customer in the product design also establishes an individual contact between the manufacturer and customer, which offers possibilities for building up a lasting relationship. Mass customization technologies make it possible for companies to create a cost efficient value chain, while increasing flexibility towards answering customers’ needs from heterogeneous market demands. In this way, companies pay more attention in delivering products and services, and, instead of focusing just on acquiring new customers, they concentrate on building lasting relationships with the existing customers. Involving customers into the company’s value creation process increases their sense of contribution in the end product and brings real first hand customer knowledge. Small and medium enterprises comprise most of the world’s manufacturing secto r. In addition to feeling intense pressure from low-cost international competitors, these organizations have to deal with rising raw material cost, customers demanding high quality service, support, and product variety. Mass customization has snuck up on many of us. It has happened gradually and has moved from industry to industry without carrying the â€Å"mass customizing† label. We have gotten used to having our products and services customized without having the label â€Å"mass customizing† used to define customizing what is happening. We take mass customization for granted. We turn on our computer, click on â€Å"Word,† choose our favorite font, our color of the day, and the stationery that we think will impress our reader, and within seconds we are creating a document that we have quickly and effortlessly customized  to meet our personal desires. We believe that mass customization has great potential to be a source of sustainable financial and strategic adv antage. Today’s market characteristics and competitive challenges favor mass customization in many industries and market situations. We invite managers to learn more about this strategy and investigate how a customized mass customization approach can suit their businesses better.